Bargain Fever

How to Shop in a Discounted World

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Advertising & Promotion
Cover of the book Bargain Fever by Mark Ellwood, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Ellwood ISBN: 9781101608227
Publisher: Penguin Publishing Group Publication: October 17, 2013
Imprint: Portfolio Language: English
Author: Mark Ellwood
ISBN: 9781101608227
Publisher: Penguin Publishing Group
Publication: October 17, 2013
Imprint: Portfolio
Language: English

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

More books from Penguin Publishing Group

Cover of the book The African Trilogy by Mark Ellwood
Cover of the book Our Inner Ape by Mark Ellwood
Cover of the book Master of Wolves by Mark Ellwood
Cover of the book The Book of Hygge by Mark Ellwood
Cover of the book Hiss and Tell by Mark Ellwood
Cover of the book Nora Roberts' MacGregors Collection: Volume 1 by Mark Ellwood
Cover of the book Little Shop of Homicide by Mark Ellwood
Cover of the book A Clue in the Stew by Mark Ellwood
Cover of the book For Better or Worsted by Mark Ellwood
Cover of the book American Empire by Mark Ellwood
Cover of the book To Have and to Hold by Mark Ellwood
Cover of the book What's in a Name? by Mark Ellwood
Cover of the book For the Roses by Mark Ellwood
Cover of the book Shadowfall by Mark Ellwood
Cover of the book The Portable Plato by Mark Ellwood
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy