Basics of Marketing Research Methods

Nonfiction, Science & Nature, Science, Other Sciences, Methodology
Cover of the book Basics of Marketing Research Methods by Ravi Pathak, Anmol Publications PVT. LTD.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ravi Pathak ISBN: 9789387798403
Publisher: Anmol Publications PVT. LTD. Publication: June 30, 2013
Imprint: Anmol Publications PVT. LTD. Language: English
Author: Ravi Pathak
ISBN: 9789387798403
Publisher: Anmol Publications PVT. LTD.
Publication: June 30, 2013
Imprint: Anmol Publications PVT. LTD.
Language: English

Marketing research is being used on an ever-increasing scale and is tending to employ methods that are increasingly varied and sophisticated. They seldom know the range of marketing research methods are how one goes about dealing with a particular marketing problems. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions which will solve specific marketing problems. Market research techniques resemble those used in political polling and social science research. Meta-analysis (also called the Schmidt-Hunter technique) refers to a statistical method of combining data from multiple studies or from several types of studies. Conceptualization means the process of converting vague mental images into definable concepts. The purpose of this book is to provide a basic reference sources of modern marketing research methods and applications for the use of marketing research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing research is being used on an ever-increasing scale and is tending to employ methods that are increasingly varied and sophisticated. They seldom know the range of marketing research methods are how one goes about dealing with a particular marketing problems. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions which will solve specific marketing problems. Market research techniques resemble those used in political polling and social science research. Meta-analysis (also called the Schmidt-Hunter technique) refers to a statistical method of combining data from multiple studies or from several types of studies. Conceptualization means the process of converting vague mental images into definable concepts. The purpose of this book is to provide a basic reference sources of modern marketing research methods and applications for the use of marketing research.

More books from Anmol Publications PVT. LTD.

Cover of the book Forest Biotechnology by Ravi Pathak
Cover of the book Principles of Food, Beverage and Labour Cost Controls by Ravi Pathak
Cover of the book Principles Of E-Marketing by Ravi Pathak
Cover of the book Small Businesses in Tourism by Ravi Pathak
Cover of the book Laboratory Manual On Seed Pathology by Ravi Pathak
Cover of the book Advances in Food Science and Technology by Ravi Pathak
Cover of the book Supervision in the Hospitality Industry by Ravi Pathak
Cover of the book Travel Agency and Management by Ravi Pathak
Cover of the book Agrarian Society in India by Ravi Pathak
Cover of the book Social Justice and Panchayati Raj by Ravi Pathak
Cover of the book Tourist Customer Service Satisfaction by Ravi Pathak
Cover of the book Political Ideologies by Ravi Pathak
Cover of the book Irrigation Principles And Practices by Ravi Pathak
Cover of the book Hotels and Tourism by Ravi Pathak
Cover of the book A Textbook of Hospitality Tourism and Aviation by Ravi Pathak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy