Be Different or Be Dead: Marketing in The Storm

Business & Finance, Marketing & Sales
Cover of the book Be Different or Be Dead: Marketing in The Storm by Roy Osing, BookBaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roy Osing ISBN: 9781483502236
Publisher: BookBaby Publication: July 15, 2013
Imprint: Language: English
Author: Roy Osing
ISBN: 9781483502236
Publisher: BookBaby
Publication: July 15, 2013
Imprint:
Language: English
Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk. Why? The playground for organizations today is not what it used to be. If the inside of your business doesn't keep pace with what's going on outside, the end is near. AND if you continue to practice MORE of what you did in the past and expect different results, you are deluding yourself. Today's environment is NOT relatively stable, predictable, and slow changing, where a handful of competitors tussle for business. Where customers dutifully accept what organizations produce with little recourse if they object and are dissatisfied. It's anything but. The Storm is today's world: turbulent, chaotic, powerful, violent and life-threatening. Where a plethora of hungry and aggressive competitors fight to live or die; where people are connected, well informed and engaging. Storm consumers wield their power and punish companies who don't live up to their expectations; they change their minds in a heartbeat and move to greater value and a better deal. The Storm denies traditional marketing which is not "made to work" in the current set of dynamics. Doing more of the same-old, same-old marketing practices destroys value and kills businesses. Companies need a completely fresh and different approach. One that is completely in synch with new world realities. One that is a revolutionary change from where we are in marketing today as opposed to a more gentle incremental shift in thinking which really doesn't result in much change at all. Storm Marketing throws out the old and creates the new. It asks "What does Marketing have to look like to thrive on and survive The Storm"? NOT "How can present marketing practices be modified and adapted to changes in our operating environment?" The Storm demands disruptive thinking. In his latest book, Roy presents his new platform for Storm Marketing; the essential marketing competencies organizations must take on and consistently demonstrate if they are to weather the maelstrom. Roy's book demonstrates how to be a Storm Marketer armed with this Thought Leadership: -- The Storm -- Storm Marketing -- SERVE People; Stop Flogging at Them -- Learn about PEOPLE not Markets -- Segment to Discover People DiFFERENCES -- Dig for “SECRETS”; Needs Don’t Matter -- Create EXPERIENCES for People; Forget Products -- Package VALUE for Experiences -- BE the ONLY Ones who do What You Do -- Use a SHOTGUN to Satisfy a Person’s “Itch” -- Pricing: Race to the TOP; Avoid Bottom-Feeding -- Don’t Forget “The Unworthy” -- Move FIRST; the Fast Follower is still a Copycat -- Prevent People from Leaving; Don’t Fuss over Competitors Entering -- Own 100% of People -- Shun the “Tool of Sameness” -- Create “Killer” Fan Loyalty Break out of the marketing crowd. While most other practitioners stick to the dangerous past, morph into a revolutionary approach to enable you to navigate the dangerous waters of The Storm. Start the Storm Marketing journey TODAY. Mutate now and avoid the rush...
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk. Why? The playground for organizations today is not what it used to be. If the inside of your business doesn't keep pace with what's going on outside, the end is near. AND if you continue to practice MORE of what you did in the past and expect different results, you are deluding yourself. Today's environment is NOT relatively stable, predictable, and slow changing, where a handful of competitors tussle for business. Where customers dutifully accept what organizations produce with little recourse if they object and are dissatisfied. It's anything but. The Storm is today's world: turbulent, chaotic, powerful, violent and life-threatening. Where a plethora of hungry and aggressive competitors fight to live or die; where people are connected, well informed and engaging. Storm consumers wield their power and punish companies who don't live up to their expectations; they change their minds in a heartbeat and move to greater value and a better deal. The Storm denies traditional marketing which is not "made to work" in the current set of dynamics. Doing more of the same-old, same-old marketing practices destroys value and kills businesses. Companies need a completely fresh and different approach. One that is completely in synch with new world realities. One that is a revolutionary change from where we are in marketing today as opposed to a more gentle incremental shift in thinking which really doesn't result in much change at all. Storm Marketing throws out the old and creates the new. It asks "What does Marketing have to look like to thrive on and survive The Storm"? NOT "How can present marketing practices be modified and adapted to changes in our operating environment?" The Storm demands disruptive thinking. In his latest book, Roy presents his new platform for Storm Marketing; the essential marketing competencies organizations must take on and consistently demonstrate if they are to weather the maelstrom. Roy's book demonstrates how to be a Storm Marketer armed with this Thought Leadership: -- The Storm -- Storm Marketing -- SERVE People; Stop Flogging at Them -- Learn about PEOPLE not Markets -- Segment to Discover People DiFFERENCES -- Dig for “SECRETS”; Needs Don’t Matter -- Create EXPERIENCES for People; Forget Products -- Package VALUE for Experiences -- BE the ONLY Ones who do What You Do -- Use a SHOTGUN to Satisfy a Person’s “Itch” -- Pricing: Race to the TOP; Avoid Bottom-Feeding -- Don’t Forget “The Unworthy” -- Move FIRST; the Fast Follower is still a Copycat -- Prevent People from Leaving; Don’t Fuss over Competitors Entering -- Own 100% of People -- Shun the “Tool of Sameness” -- Create “Killer” Fan Loyalty Break out of the marketing crowd. While most other practitioners stick to the dangerous past, morph into a revolutionary approach to enable you to navigate the dangerous waters of The Storm. Start the Storm Marketing journey TODAY. Mutate now and avoid the rush...

More books from BookBaby

Cover of the book The Basics of Christianity by Roy Osing
Cover of the book Locker 32 by Roy Osing
Cover of the book Basic Income Imperative by Roy Osing
Cover of the book I Married a Munster! by Roy Osing
Cover of the book Vegas Snap by Roy Osing
Cover of the book Redemptor Future Shaman by Roy Osing
Cover of the book Mrs. Carolyn Baker, Betty Nielson, Margy Wylder by Roy Osing
Cover of the book On My Mind . . . Or What's Left Of It by Roy Osing
Cover of the book Digital Valley by Roy Osing
Cover of the book You May Quote Me by Roy Osing
Cover of the book The Curse of the Lost Forest by Roy Osing
Cover of the book The Individual by Roy Osing
Cover of the book The Fullness of Time by Roy Osing
Cover of the book Ectopic Rhythms by Roy Osing
Cover of the book Drink Your Health by Roy Osing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy