Behavior Space

Play, Pleasure and Discovery as a Model for Business Value

Business & Finance, Business Reference, Education
Cover of the book Behavior Space by Alexander Manu, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexander Manu ISBN: 9781317175629
Publisher: Taylor and Francis Publication: April 15, 2016
Imprint: Routledge Language: English
Author: Alexander Manu
ISBN: 9781317175629
Publisher: Taylor and Francis
Publication: April 15, 2016
Imprint: Routledge
Language: English

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought. He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use. Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought. He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use. Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start.

More books from Taylor and Francis

Cover of the book Orienting Istanbul by Alexander Manu
Cover of the book Action and Ethics in Aristotle and Hegel by Alexander Manu
Cover of the book The Light of Asia, or the Great Renunciation (Mahâbhinishkramana) by Alexander Manu
Cover of the book Focus: Irish Traditional Music by Alexander Manu
Cover of the book Entropy in Urban and Regional Modelling (Routledge Revivals) by Alexander Manu
Cover of the book Career Counseling by Alexander Manu
Cover of the book No More Heroines? by Alexander Manu
Cover of the book Essentials of Performance Analysis in Sport by Alexander Manu
Cover of the book Finance in Asia by Alexander Manu
Cover of the book From Idolatry to Advertising: Visual Art and Contemporary Culture by Alexander Manu
Cover of the book London, Europe and the Olympic Games by Alexander Manu
Cover of the book Colombian Agency and the making of US Foreign Policy by Alexander Manu
Cover of the book The Romani Voice in World Politics by Alexander Manu
Cover of the book Primitive Experiences of Loss by Alexander Manu
Cover of the book Finding Information in Science, Technology and Medicine by Alexander Manu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy