Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Business & Finance, Business Reference, Corporate History, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Ben & Jerry's: The Inside Scoop by Fred Lager, The Crown Publishing Group
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Author: Fred Lager ISBN: 9780307780645
Publisher: The Crown Publishing Group Publication: February 2, 2011
Imprint: Crown Business Language: English
Author: Fred Lager
ISBN: 9780307780645
Publisher: The Crown Publishing Group
Publication: February 2, 2011
Imprint: Crown Business
Language: English

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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