Between Marx and Coca-Cola

Youth Cultures in Changing European Societies, 1960-1980

Nonfiction, History, European General, Modern, 20th Century, Social & Cultural Studies, Social Science
Cover of the book Between Marx and Coca-Cola by , Berghahn Books
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Author: ISBN: 9780857456854
Publisher: Berghahn Books Publication: December 1, 2005
Imprint: Berghahn Books Language: English
Author:
ISBN: 9780857456854
Publisher: Berghahn Books
Publication: December 1, 2005
Imprint: Berghahn Books
Language: English

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

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In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

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