Beyond Hofstede

Culture Frameworks for Global Marketing and Management

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Beyond Hofstede by , Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780230240834
Publisher: Palgrave Macmillan UK Publication: July 16, 2009
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230240834
Publisher: Palgrave Macmillan UK
Publication: July 16, 2009
Imprint: Palgrave Macmillan
Language: English

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

More books from Palgrave Macmillan UK

Cover of the book Satanism, Magic and Mysticism in Fin-de-siècle France by
Cover of the book International Debt by
Cover of the book Balancing Liberty and Security by
Cover of the book Ruling, Resources and Religion in China by
Cover of the book Digital Culture Industry by
Cover of the book Globalization and Inequality in Emerging Societies by
Cover of the book Local Subversions of Colonial Cultures by
Cover of the book Democracy and Public-Private Partnerships in Global Governance by
Cover of the book From Labouring to Learning by
Cover of the book Extended Rationality by
Cover of the book Reframing Antifascism by
Cover of the book Understanding Organizations in Complex, Emergent and Uncertain Environments by
Cover of the book Therapy Talk by
Cover of the book Intelligence Security in the European Union by
Cover of the book Contemporary Fictions of Multiculturalism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy