Beyond the Choice of Entry Mode - A case study of Micropower

Business & Finance, Marketing & Sales
Cover of the book Beyond the Choice of Entry Mode - A case study of Micropower by Judith Plante, Karl Nordhill, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Judith Plante, Karl Nordhill ISBN: 9783638155762
Publisher: GRIN Publishing Publication: November 23, 2002
Imprint: GRIN Publishing Language: English
Author: Judith Plante, Karl Nordhill
ISBN: 9783638155762
Publisher: GRIN Publishing
Publication: November 23, 2002
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Passed with Distinction (1,0), Växjö University (School of Management and Economics), course: International Marketing Strategies, 20 entries in the bibliography, language: English, abstract: Any company that starts to do business in foreign markets goes through a process, which is triggered by proactive and/or reactive factors. This process starts generally by finding and selecting a target market, decisions which frequently are made on the basis of marketing research. An important part of the research is to locate the market entry barriers, when entering in the foreign market. With this information the company has to develop a strategy to enter the market. Within the strategy formulation the company also has to choose an appropriate mode of entry. There are several different market entry modes and no one is the correct one, since they all have advantages as well as disadvantages. They are, however, more or less suitable depending on the company, its resources, its products etc. (Czinkota, 1993, p. 329-331, Johansson, 1997, p. 208 ff, Taylor, C. 2000). However, a company's internationalization process does not stop here. As the company gains experience from its current activities, it may want to make additional investments in the market, due to factors that could be described as internal or external. These factors could also motivate a change of entry mode. Extreme views even say that once the internationalization process has started, it will tend to proceed regardless of whether strategic decisions are made in that direction or not (Randoy, T. 2002, Wheeler, 1996). Although a lot of theory has been written on internationalization and on the choice of entry mode, there is little to be found on the internationalization process and particularly on the changing of entry mode. To realize that the company could find itself in such a situation, where they need to develop in the foreign market, can be difficult. The fact that the strategy and in that also the entry mode chosen needs to be changed can be hard for a company to grasp, because change is always connected with a high degree of uncertanity. Research has shown (Randoy, T. 2002, Wheeler, 1996) that companies have found themselves in situations where their strategies and entry modes needed to be changed and, more importantly, research (Randoy, T. 2002, Wheeler, 1996) has shown that companies has managed to change entry modes. However, what the research lack is more indepth analysis of the process of changing entry mode. For reasons indicated above, a company in the relevant situation may need some help, some recommendations, which could make the change process less uncertain. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Passed with Distinction (1,0), Växjö University (School of Management and Economics), course: International Marketing Strategies, 20 entries in the bibliography, language: English, abstract: Any company that starts to do business in foreign markets goes through a process, which is triggered by proactive and/or reactive factors. This process starts generally by finding and selecting a target market, decisions which frequently are made on the basis of marketing research. An important part of the research is to locate the market entry barriers, when entering in the foreign market. With this information the company has to develop a strategy to enter the market. Within the strategy formulation the company also has to choose an appropriate mode of entry. There are several different market entry modes and no one is the correct one, since they all have advantages as well as disadvantages. They are, however, more or less suitable depending on the company, its resources, its products etc. (Czinkota, 1993, p. 329-331, Johansson, 1997, p. 208 ff, Taylor, C. 2000). However, a company's internationalization process does not stop here. As the company gains experience from its current activities, it may want to make additional investments in the market, due to factors that could be described as internal or external. These factors could also motivate a change of entry mode. Extreme views even say that once the internationalization process has started, it will tend to proceed regardless of whether strategic decisions are made in that direction or not (Randoy, T. 2002, Wheeler, 1996). Although a lot of theory has been written on internationalization and on the choice of entry mode, there is little to be found on the internationalization process and particularly on the changing of entry mode. To realize that the company could find itself in such a situation, where they need to develop in the foreign market, can be difficult. The fact that the strategy and in that also the entry mode chosen needs to be changed can be hard for a company to grasp, because change is always connected with a high degree of uncertanity. Research has shown (Randoy, T. 2002, Wheeler, 1996) that companies have found themselves in situations where their strategies and entry modes needed to be changed and, more importantly, research (Randoy, T. 2002, Wheeler, 1996) has shown that companies has managed to change entry modes. However, what the research lack is more indepth analysis of the process of changing entry mode. For reasons indicated above, a company in the relevant situation may need some help, some recommendations, which could make the change process less uncertain. [...]

More books from GRIN Publishing

Cover of the book Australian rural life - Did the bush barbarise its settlers? Major Essay by Judith Plante, Karl Nordhill
Cover of the book 'East and West' and the Concept of Literature by Judith Plante, Karl Nordhill
Cover of the book The Revolutionary Spirit? Egalitarianism and Elitism in Melville's 'White Jacket' by Judith Plante, Karl Nordhill
Cover of the book Nottingham: From garden town to industrial slum (1750-1830) by Judith Plante, Karl Nordhill
Cover of the book Is the rise of radical Islam a response to authoritarian rule? by Judith Plante, Karl Nordhill
Cover of the book Determiners and Quantifiers - Differences by Judith Plante, Karl Nordhill
Cover of the book Corporate media industries - Threat or chance? by Judith Plante, Karl Nordhill
Cover of the book The increasing relevance of online marketing by Judith Plante, Karl Nordhill
Cover of the book Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses by Judith Plante, Karl Nordhill
Cover of the book Search of identity by Judith Plante, Karl Nordhill
Cover of the book The so called 'impasse of development theory' and the alternatives proposed to move beyond it by Judith Plante, Karl Nordhill
Cover of the book Trials and Tribulations on Mt Scopus: the Auguste Victoria Foundation from 1898-1939 by Judith Plante, Karl Nordhill
Cover of the book Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA by Judith Plante, Karl Nordhill
Cover of the book Basil Markesinis: Leading the way to a 'new ius europaeum' - A review and appraisal of the Europeanization of Private Law by Judith Plante, Karl Nordhill
Cover of the book Iraq against the United States of America (events 2003-2004) by Judith Plante, Karl Nordhill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy