Beyond Viral

How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Business & Finance, Marketing & Sales
Cover of the book Beyond Viral by Kevin Nalty, Wiley
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Author: Kevin Nalty ISBN: 9780470877616
Publisher: Wiley Publication: August 20, 2010
Imprint: Wiley Language: English
Author: Kevin Nalty
ISBN: 9780470877616
Publisher: Wiley
Publication: August 20, 2010
Imprint: Wiley
Language: English

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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