Big Data – Challenges for the Hospitality Industry

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Big Data – Challenges for the Hospitality Industry by Michael Toedt, epubli GmbH
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Author: Michael Toedt ISBN: 9783844253191
Publisher: epubli GmbH Publication: April 9, 2013
Imprint: epubli GmbH Language: English
Author: Michael Toedt
ISBN: 9783844253191
Publisher: epubli GmbH
Publication: April 9, 2013
Imprint: epubli GmbH
Language: English
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.

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