Bill Bright and Campus Crusade for Christ

The Renewal of Evangelicalism in Postwar America

Nonfiction, Religion & Spirituality, Christianity, Evangelism, Biography & Memoir, Religious, History, Americas, United States, 20th Century
Cover of the book Bill Bright and Campus Crusade for Christ by John G. Turner, The University of North Carolina Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John G. Turner ISBN: 9780807889107
Publisher: The University of North Carolina Press Publication: November 30, 2009
Imprint: The University of North Carolina Press Language: English
Author: John G. Turner
ISBN: 9780807889107
Publisher: The University of North Carolina Press
Publication: November 30, 2009
Imprint: The University of North Carolina Press
Language: English

Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

More books from The University of North Carolina Press

Cover of the book The Three Graces of Val-Kill by John G. Turner
Cover of the book American Universities and the Birth of Modern Mormonism, 1867–1940 by John G. Turner
Cover of the book The Work of Recognition by John G. Turner
Cover of the book The Age of Youth in Argentina by John G. Turner
Cover of the book The New Encyclopedia of Southern Culture by John G. Turner
Cover of the book Sexual Revolutions in Cuba by John G. Turner
Cover of the book When Janey Comes Marching Home by John G. Turner
Cover of the book To Lead As Equals by John G. Turner
Cover of the book Counter-revolution of the Word by John G. Turner
Cover of the book From Coveralls to Zoot Suits by John G. Turner
Cover of the book The Last Battleground by John G. Turner
Cover of the book Traders and Raiders by John G. Turner
Cover of the book Race and the Shaping of Twentieth-Century Atlanta by John G. Turner
Cover of the book Atlantic Bonds by John G. Turner
Cover of the book A Thousand Thirsty Beaches by John G. Turner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy