Black humour in British advertisement

Business & Finance, Marketing & Sales
Cover of the book Black humour in British advertisement by Claudia Felsch, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Claudia Felsch ISBN: 9783638313001
Publisher: GRIN Publishing Publication: October 8, 2004
Imprint: GRIN Publishing Language: English
Author: Claudia Felsch
ISBN: 9783638313001
Publisher: GRIN Publishing
Publication: October 8, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0 (B), http://www.uni-jena.de/ (Intercultural Economic Communications), course: Culture and Business UK, 8 entries in the bibliography, language: English, abstract: As everyone knows humour plays a decisive role in conversations. Particularly in Great Britain black humour is used as the medium of communication. People's attitudes towards humour in advertisements are completely different. Naturally advertisement appears artificial and unreal. Due to the wittiness that is now to be used easily an advert obtains its target more effectively. After this brief introduction I want to show facts that are important to know about black humour and black comedy. It will be mentioned its development with the generations and its appearance in British advertisement. Another point will be to expose cultural and legitimate aspects concerning humour and advertisement. At the end I will attach an example of a British television spot of Levi's 501 jeans with a reference to typical facts of British advertisement you will find in it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0 (B), http://www.uni-jena.de/ (Intercultural Economic Communications), course: Culture and Business UK, 8 entries in the bibliography, language: English, abstract: As everyone knows humour plays a decisive role in conversations. Particularly in Great Britain black humour is used as the medium of communication. People's attitudes towards humour in advertisements are completely different. Naturally advertisement appears artificial and unreal. Due to the wittiness that is now to be used easily an advert obtains its target more effectively. After this brief introduction I want to show facts that are important to know about black humour and black comedy. It will be mentioned its development with the generations and its appearance in British advertisement. Another point will be to expose cultural and legitimate aspects concerning humour and advertisement. At the end I will attach an example of a British television spot of Levi's 501 jeans with a reference to typical facts of British advertisement you will find in it.

More books from GRIN Publishing

Cover of the book Do Presidential Systems Imperil Democratization by Claudia Felsch
Cover of the book Schubert, Bach, Dowland - The Function of Music in Richard Power's 'The Time of Our Singing' by Claudia Felsch
Cover of the book How Can Developing Countries Deal With The Brain Drain by Claudia Felsch
Cover of the book Cultural Diversity Management in Tourism by Claudia Felsch
Cover of the book International Perspectives on Protection of Child Rights by Claudia Felsch
Cover of the book SWOT Analysis of the EasyJet Airline Company by Claudia Felsch
Cover of the book Drawing on relevant theories of business ethics, examine managerial approaches used in dealing with ethical dilemmas by Claudia Felsch
Cover of the book (Universal/University) 'ethics' with Kant, Hume, Hegel, Rousseau et al.? by Claudia Felsch
Cover of the book 'Portnoy's Complaint' by Philip Roth by Claudia Felsch
Cover of the book Japan's Foreign and Security Policy in the Twenty First Century: Challenges and Alternatives by Claudia Felsch
Cover of the book Ein Vergleich der Nachrichtensendungen RTL Aktuell und Tagesschau während der Fußball-WM 2006 in Deutschland by Claudia Felsch
Cover of the book The position of Rousseau on the Social Contract by Claudia Felsch
Cover of the book China's Policy of Opening Up to the Outside World - The Economic and Technological Development Zones by Claudia Felsch
Cover of the book Policies of Adaptation to Climate Change in Developing Countries by Claudia Felsch
Cover of the book The History of the Oxford English Dictionary by Claudia Felsch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy