Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

Business & Finance, Industries & Professions, Industries
Cover of the book Blockbusters by Anita Elberse, Henry Holt and Co.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anita Elberse ISBN: 9781429945325
Publisher: Henry Holt and Co. Publication: October 15, 2013
Imprint: Henry Holt and Co. Language: English
Author: Anita Elberse
ISBN: 9781429945325
Publisher: Henry Holt and Co.
Publication: October 15, 2013
Imprint: Henry Holt and Co.
Language: English

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

More books from Henry Holt and Co.

Cover of the book Understanding Teenage Depression by Anita Elberse
Cover of the book War Is Not Over When It's Over by Anita Elberse
Cover of the book Spy Runner by Anita Elberse
Cover of the book The Triumph of Evolution by Anita Elberse
Cover of the book Reclaiming Childhood by Anita Elberse
Cover of the book The Seals on the Bus by Anita Elberse
Cover of the book Hanukkah in Alaska by Anita Elberse
Cover of the book The Witch's Guide to Cooking with Children by Anita Elberse
Cover of the book The Good Samaritan Strikes Again by Anita Elberse
Cover of the book Money, A Memoir by Anita Elberse
Cover of the book Emerald Green by Anita Elberse
Cover of the book The Crisis of Zionism by Anita Elberse
Cover of the book A Hunter's Road by Anita Elberse
Cover of the book Locked in Ice by Anita Elberse
Cover of the book My World by Anita Elberse
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy