Blog Schmog
The Truth About What Blogs Can (and Can't) Do for Your Business
Business & Finance, Marketing & Sales
| Author: | Robert W. Bly | ISBN: | 9781418567736 |
| Publisher: | Thomas Nelson | Publication: | January 14, 2007 |
| Imprint: | Thomas Nelson | Language: | English |
| Author: | Robert W. Bly |
| ISBN: | 9781418567736 |
| Publisher: | Thomas Nelson |
| Publication: | January 14, 2007 |
| Imprint: | Thomas Nelson |
| Language: | English |
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
