Bold

How to be Brave in Business and Win

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Management
Cover of the book Bold by Shaun Smith, Andy Milligan, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Shaun Smith, Andy Milligan ISBN: 9780749463458
Publisher: Kogan Page Publication: April 3, 2011
Imprint: Kogan Page Language: English
Author: Shaun Smith, Andy Milligan
ISBN: 9780749463458
Publisher: Kogan Page
Publication: April 3, 2011
Imprint: Kogan Page
Language: English

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

More books from Kogan Page

Cover of the book IQ and Aptitude Tests: Assess Your Verbal Numerical and Spatial Reasoning Skills by Shaun Smith, Andy Milligan
Cover of the book The Art of Creative Thinking: How to be Innovative and Develop Great Ideas by Shaun Smith, Andy Milligan
Cover of the book Confident Web Design by Shaun Smith, Andy Milligan
Cover of the book Successful Project Sponsorship by Shaun Smith, Andy Milligan
Cover of the book Starting a Business From Home by Shaun Smith, Andy Milligan
Cover of the book The Effective Change Manager's Handbook by Shaun Smith, Andy Milligan
Cover of the book Practical Statistics by Shaun Smith, Andy Milligan
Cover of the book Managing Business Risk by Shaun Smith, Andy Milligan
Cover of the book Understanding NLP: Strategies for Better Workplace Communication.. Without the Jargon by Shaun Smith, Andy Milligan
Cover of the book Public Relations and the Social Web by Shaun Smith, Andy Milligan
Cover of the book Accounting and Finance for Managers by Shaun Smith, Andy Milligan
Cover of the book A Quick Start Guide to Online Selling by Shaun Smith, Andy Milligan
Cover of the book Supplier Relationship Management by Shaun Smith, Andy Milligan
Cover of the book The Innovation Handbook by Shaun Smith, Andy Milligan
Cover of the book Neuromarketing in Action by Shaun Smith, Andy Milligan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy