Bollywood and Globalization

The Global Power of Popular Hindi Cinema

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
Cover of the book Bollywood and Globalization by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136196157
Publisher: Taylor and Francis Publication: December 20, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136196157
Publisher: Taylor and Francis
Publication: December 20, 2012
Imprint: Routledge
Language: English

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices.

The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices.

The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

More books from Taylor and Francis

Cover of the book A Communicative Grammar of English by
Cover of the book Gramsci and Marxist Theory (RLE: Gramsci) by
Cover of the book The State of Affairs by
Cover of the book Blindness by
Cover of the book Macroeconomic Policy by
Cover of the book A History of Greece by
Cover of the book Earth Capitalism by
Cover of the book Pragmatic Development by
Cover of the book West African Trade by
Cover of the book Twentieth-Century Chamber Music by
Cover of the book An Architecture of Parts: Architects, Building Workers and Industrialisation in Britain 1940 - 1970 by
Cover of the book Young People's Perspectives on Education, Training and Employment by
Cover of the book The Ethics of Military Privatization by
Cover of the book Disaster Risk Management in Asia and the Pacific by
Cover of the book Classic Cases in Neuropsychology by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy