Bollywood and Globalization

The Global Power of Popular Hindi Cinema

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
Cover of the book Bollywood and Globalization by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136196157
Publisher: Taylor and Francis Publication: December 20, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136196157
Publisher: Taylor and Francis
Publication: December 20, 2012
Imprint: Routledge
Language: English

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices.

The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices.

The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

More books from Taylor and Francis

Cover of the book Teaching English in the Block by
Cover of the book Georgian by
Cover of the book The Post-16 SENCO Handbook by
Cover of the book Social Justice Pedagogy Across the Curriculum by
Cover of the book Geography, The Media and Popular Culture by
Cover of the book Understanding Consciousness by
Cover of the book Masculinity Goes to School by
Cover of the book Infectious Rhythm by
Cover of the book Selves, Persons, Individuals by
Cover of the book School Mobbing and Emotional Abuse by
Cover of the book Cultural Policy and Democracy by
Cover of the book Thinking with Shakespeare by
Cover of the book The Psychology of Eyewitness Identification by
Cover of the book The Affirmative Action Debate by
Cover of the book Makers, Crafters, Educators by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy