Commercial Advertising category: 74 books

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains...

Una nuova edizione aggiornata e illustrata di “Note” di Lorenzo Marini. Sono tanti pensieri e appunti costruiti affinchè si possaano leggere come un unico racconto sulla comunicazione e la creatività oggi e le sue mille forme di applicazione. Come un filo di seta invisibile che unisce le perle...

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer...

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour...

In this Book you are going to learn the opportunites that we have in the digital world today in terms of making money online. The book also contains the common mistakes that marketers make when advertising on facebook. We have outlined the best steps that you should take in order to get possitve results...

什麼是行銷學？麥卡錫主張 4P，本書則証明只有 3P。 第一個 P 是價格，但一般學者只會建議降價，本書証明有時升價才是王道。 第二個 P 是地點，本書是行銷學書之中，唯一能利用這變數來增加利潤的一本。 第三個...

TAKE CONTROL OF YOUR BRAND Think you need a large budget and a giant marketing firm to brand your business? Not so fast.  This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful...

Thank you for your interest in this book.  The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter.  Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series.  It...

A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary...

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups,...

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale...

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO...

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created...

What is marketing? According to McCarthy, it is about 4P. This book proves that only 3P’s are effective. The first P is price, but most scholars recommend only price reduction. This paper proves that sometimes price increase is the right move. The second P is place. This book is the...