Consumer category: 1529 books
by Larry Kirsch, Gregory D. Squires
Language: English
Release Date: March 9, 2017
Language: English
Release Date: March 9, 2017
Meltdown reveals how the Consumer Financial Protection Bureau was able to curb important unsafe and unfair practices that led to the recent financial crisis. In interviews with key government, industry, and advocacy groups along with deep archival research, Kirsch and Squires show where the CFPB was...
by
Language: English
Release Date: April 10, 2019
Language: English
Release Date: April 10, 2019
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories...
Married to the Brand
Why Consumers Bond with Some Brands for Life
Language: English
Release Date: September 24, 2019
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable...
Consumer Law and Socioeconomic Development
National and International Dimensions
Language: English
Release Date: July 14, 2017
This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws,...
by
Language: English
Release Date: October 31, 2017
Language: English
Release Date: October 31, 2017
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative...
The New Consumer Psychology
Scanning buying behavior with MRI of the mind
Language: English
Release Date: October 23, 2015
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined...
Health Care Choices for Today's Consumer
Families Foundation USA Guide to Quality and Cost
Language: English
Release Date: April 21, 2008
"Admirable . . . clearly written, well organized . . . easy and helpful." --Washington Post
"This is the surefire guide to making critical decisions about your family's health." --Dr. J. Larry Brown, Professor of Nutrition and Health Policy School of Nutrition, Tufts University
"The...
by
Language: English
Release Date: December 14, 2017
Language: English
Release Date: December 14, 2017
Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys...
by
Language: English
Release Date: November 18, 2016
Language: English
Release Date: November 18, 2016
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the...
by Debra L. Stephens
Language: English
Release Date: October 26, 2016
Language: English
Release Date: October 26, 2016
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.
Balancing a strong academic foundation with a practical approach, Stephens...
Consumer Law
Ius Commune Casebooks for a Common Law of Europe
Language: English
Release Date: March 12, 2010
The objective of this casebook, like others in the Ius Commune Series, is to help uncover common roots, notwithstanding differences in approach, of the European legal systems, with a view to strengthening the common legal heritage of Europe. The casebook covers the big legal families in the EU and...
Beloved Brands
Playbook for how to create a brand your consumers will love
Language: English
Release Date: July 27, 2018
"Beloved Brands is a book every CMO or would-be CMO should read.” Al Ries
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement...
by Andrew Benett, Ann O'Reilly
Language: English
Release Date: July 6, 2010
Language: English
Release Date: July 6, 2010
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon...
Marketing and Consumer Behavior
Concepts, Methodologies, Tools, and Applications
Language: English
Release Date: December 31, 2014
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies,...