How Your Customers Have Changed and What to Do About It
by
Chip R. Bell, John R. Patterson
Language: English
Release Date: June 6, 2011
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....