Advertising Promotion category: 1760 books
by Ralph Harris, Arthur Seldon, Christopher Snowdon
Language: English
Release Date: September 16, 2014
Language: English
Release Date: September 16, 2014
This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners...
by Thomas H. P. Gould
Language: English
Release Date: December 16, 2015
Language: English
Release Date: December 16, 2015
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand...
![Cover of The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]](https://www.kuoky.com/images/2016/september/300x300/9781440833434-uzs3_300x.jpg)
The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]
Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era
Language: English
Release Date: September 19, 2016
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.
• Provides easy-to-read,...
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Language: English
Release Date: October 31, 2011
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising...
Admen, Mad Men, and the Real World of Advertising
Essential Lessons for Business and Life
Language: English
Release Date: November 3, 2015
A bestselling author and advertising veteran shares a life’s lessons from the ad trade.
Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international...
by
Language: English
Release Date: February 1, 2017
Language: English
Release Date: February 1, 2017
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that...
Marketing in Developing Countries
Nigerian Advertising in a Global and Technological Economy
Language: English
Release Date: June 1, 2009
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development...
by John O'Shaugnessy, Nicholas O'Shaughnessy
Language: English
Release Date: November 20, 2003
Language: English
Release Date: November 20, 2003
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
Here's the Pitch
The Amazing, True, New, and Improved Story of Baseball and Advertising
Language: English
Release Date: March 1, 2019
In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a...
A Word from Our Sponsor
Admen, Advertising, and the Golden Age of Radio
Language: English
Release Date: December 1, 2013
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies:...
Premium Price-Promotion
Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Language: German
Release Date: April 30, 2015
Der Autor beschäftigt sich mit der Price-Promotion, welche jegliche Gestaltung eines Rabatts zur Absatzsteigerung beschreibt. Kurzfristig «erkaufter» Absatz kann jedoch zulasten langfristiger Werte gehen, die in der Marke zusammengefasst werden. Besonders bei Premium-Marken kann Price-Promotion...
by Steven Bright
Language: English
Release Date: April 9, 2017
Language: English
Release Date: April 9, 2017
It is imperative to develop a marketing system that works but not expensive to run with good return on investment. One of such methods is the use of social media, in this case Facebook. I am not talking of paid Facebook Ad or paying Facebook group Admins to pin your post for a short period of time....
by Thomas Herold
Language: English
Release Date: March 20, 2019
Language: English
Release Date: March 20, 2019
Learn How to Advertise with Amazon and Sell More Books
Use this proven step by step guide to promote your self-published books on Amazon. Learn how to increase your book sales and book royalties from the largest, most influential bookseller.
With about 50 Million books listed (3.5 Million...
by James Lynch
Language: English
Release Date: July 10, 2015
Language: English
Release Date: July 10, 2015
There is no time like the present to get into the Pay Per Click game.Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really...