Advertising Promotion category: 1760 books

Cover of The Holiday Makers

The Holiday Makers

Magazines, Advertising, and Mass Tourism in Postwar America

by Richard K. Popp
Language: English
Release Date: May 16, 2012

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular...
Cover of AdWords Annihilation
by SoftTech
Language: English
Release Date: July 5, 2015

AdWords is not just an advertising platform, it's a tool. And it's a tool that's powerful enough to potentially allow you to create a hugely powerful business model from scratch that turns over huge amounts of cash. Literally you can do this with AdWords alone. You don't even need a product,...
Cover of Amazing Adwords Attack
by SoftTech
Language: English
Release Date: April 10, 2015

Google AdWords is a very substantial revenue earning tool for the Google search engine. This is their main advertising product and it successfully manages to bring in several billions of dollars worth of revenue each year. Waiting too long to launch and run a campaign could eventually lead...
Cover of My 100K Blueprints
by SoftTech
Language: English
Release Date: November 8, 2015

Achieve Success And Start Earning Today! FIVE Tested and Proven Step-by-Step Internet Marketing Blueprints! This blueprint revolves around using inexpensive off-line advertising, such as classifieds, to get traffic to your domain, which then redirects to a CPA offer. It's incredibly effective...
Cover of Stick This!

Stick This!

Using Promotional Stickers to Build Identity, Create Word-Of-Mouth and Grow Sales

by Jeff Nicholson
Language: English
Release Date: December 4, 2014

Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective and influential than word of mouth marketing and endorsements from trusted sources. Studies show that 90%...
Cover of The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

by Margo Berman, Robyn Blakeman
Language: English
Release Date: July 16, 2009

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Cover of How to get 50 ways to build Backlinks !
by benoit dubuisson
Language: English
Release Date: November 26, 2013

Here are the steps to start to build Backlinks :  1) Make lists People love to link to lists like the top 10 movies, 50 ways to increase productivity etc. This is especially so if they are on the list. Other examples include, 50 most important people online, 100 best...
Cover of Niche Marketing: Skyrocket Your Niche

Niche Marketing: Skyrocket Your Niche

Internet Marketing Guide, #12

by Michael Pease
Language: English
Release Date: November 4, 2016

Niche Marketing: Skyrocket Your Niche Niche marketing is extremely hot and many people are making a killing by creating and selling products in little known niches. Some people say "the market is flooded" and "it's hard to find markets that are profitable" but I am here to tell you that...
Cover of The New Rules of Lead Generation

The New Rules of Lead Generation

Proven Strategies to Maximize Marketing ROI

by David Scott
Language: English
Release Date: March 13, 2013

From amidst the clutter of lead generation tactics--both old and new--this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including...
Cover of The Rx Factor: Strategic Creativity in Pharmaceutical Marketing
by pavan choudary
Language: English
Release Date: October 29, 2014

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute...
Cover of Fanpage Iframe Domination
by Anonymous
Language: English
Release Date: August 25, 2014

If you're confused and overwhelmed by ways to get traffic to your site, you aren't alone. Advertising your ads on Google Adwords, researching the potentially successful keywords and then, figuring out how to best incorporate them into your site, adding more properly optimized content..the...
Cover of Consumer Culture, Branding and Identity in the New Russia
by Graham H.J. Roberts
Language: English
Release Date: April 14, 2016

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social...
Cover of Brand Activation: Implementing the Real Drivers of Sales and Profit
by Alex McKay, Graham Brown, Neale Skalberg
Language: English
Release Date: March 14, 2016

The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events...
Cover of How to Write Ad Copy That Works

How to Write Ad Copy That Works

A Course In Classic Copywriting

by Dr. Robert C. Worstell, J. George Frederick
Language: English
Release Date: April 27, 2014

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several...
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