Commerce category: 3328 books

OpenCart Tips and Tricks is a series of books that help you get started with the OpenCart E-Commerce platform. The book features basic set up tutorials, tweaks with samples of code, security and developer oriented guides.- 13 beginner OpenCart 2.0.x tutorials on how to get you started with...

OpenCart is an e-commerce cart application built with its own in-house Model-View-Controller-Language framework. With its popularity and ease of use for e-commerce, OpenCart is being used more and more to create custom extensions, themes, and pages.This book embarks on an exciting journey of...

The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies...

This book constitutes the refereed proceedings of the 7th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017. This year’s conference drew special attention to the ever-increasing role of the Internet of Things (IoT); and the contributions span a variety...

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to...

If you have ever built or managed a WordPress site and want to add e-commerce functionality into your site, WooCommerce and this book are perfect for you. Learning how to use WooCommerce through this series of recipes will give you a solid platform to add any future e-commerce needs.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations...

Le commerce équitable se veut un outil à la fois de développement des conditions des producteurs marginalisés du Sud et de conscientisation des consommateurs. Pour instaurer des changements institutionnels concrets, ce mouvement doit toutefois s’insérer dans ce marché conventionnel qu’il...

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain...

Being a generic trader or investor in today’s world is simply not enough. Learn a scientific and practical way of investing or trading in Cryptocurrencies and avoid the pitfalls that the common investor faces. Not so long ago, the Internet was an alien concept. However, now it is virtually...

This special issue of QJEC marks the final instalment of the journal. The QJEC has had a longstanding history of international scholarship focused on the emerging field of electronic commerce with a broad, interdisciplinary approach. It has established the field’s intellectual foundation with stateoftheart...

Getting paid using Stripe or PayPal is only the beginning of creating a fully-functional e-commerce application. You also need to handle failure cases, inventory management, administration, security, reporting, and be compliant with legal issues. Manage one-time transactions and recurring subscriptions,...

How does Manhattan’s 47th Street diamond district thrive as an ethnic marketplace without lawyers, courts, and state coercion? Barak Richman draws on insider interviews to show why relational exchange based on familiarity, trust, and community enforcement succeeds and what it reveals about the modern state’s limitations in governing the economy.