Commerce category: 3328 books

Cover of A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

Create a Dynamic Campaign and Improve Your Competitive Advantage

by Neil Richardson
Language: English
Release Date: October 3, 2010

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing...
Cover of Online Marketing Inside Out

Online Marketing Inside Out

Reach New Buyers Using Modern Marketing Techniques

by Brandon Eley, Shayne Tilley
Language: English
Release Date: May 28, 2009

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with...
Cover of Digital Darwinism

Digital Darwinism

7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

by Evan I. Schwartz
Language: English
Release Date: February 19, 2002

Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate. The dramatic boom that took place in the Web economy is over. The...
Cover of HCI in Business, Government, and Organizations: eCommerce and Innovation

HCI in Business, Government, and Organizations: eCommerce and Innovation

Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I

by
Language: English
Release Date: July 4, 2016

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII...
Cover of PrestaShop 1.5 Beginners Guide
by Jose A. Tizon, John Horton
Language: English
Release Date: April 24, 2013

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that. This book is for people who are interested in creating an online...
Cover of Irresistable Product Creation
by Thrivelearning Institute Library
Language: English
Release Date: September 8, 2013

The Irresistible Product or Service – Fact or Myth? Is it possible for a product or service to be so irresistible that customers cannot walk away from it? Of course, for 97% of the buying public, this is proved day after day.  They find themselves drawn inexorably toward that...
Cover of Bitcoin for the Befuddled
by Conrad Barski, Chris Wilmer
Language: English
Release Date: November 1, 2014

Unless you’ve been living under a rock for the last couple of years, you’ve probably heard of Bitcoin—the game-changing digital currency used by millions worldwide. But Bitcoin isn't just another way to buy stuff. It’s an anonymous, revolutionary, cryptographically secure currency that...
Cover of The Making of Second Life

The Making of Second Life

Notes from the New World

by Wagner James Au
Language: English
Release Date: October 13, 2009

The wholly virtual world known as Second Life has attracted more than a million active users, millions of dollars, and created its own—very real—economy. The Making of Second Life is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual...
Cover of SEO Made Easy: How to Win Clients and Influence Sales with SEO
by Argyris Goulas
Language: English
Release Date: May 6, 2018

Many businesses struggle to stand out from competition as they don't know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and...
Cover of Kickstarter for the Independent Creator: A Practical and Informative Guide to Crowdfunding
by Madeleine Holly-Rosing
Language: English
Release Date: May 3, 2017

Having successfully funded four Kickstarters for her comic Boston Metaphysical Society, writer/creator, Madeleine Holly-Rosing shares her very specific and practical strategies for running a successful crowdfunding campaign with a goal of under 10K in this second expanded edition. Ms. Holly-Rosing...
Cover of The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online
by Leonard Tan
Language: English
Release Date: September 28, 2015

The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate...
Cover of Master Guide to Online Business
by John Chang
Language: English
Release Date: September 1, 2017

The internet has changed so many things in our world. Snail mail letters were replaced with email. We Skype instead of draining our wallets with long-distance phone calls. And we shop on Amazon instead of fighting for a parking space and dealing with the crowds at the local shopping mall. And...
Cover of Handbook of Research on E-Business Standards and Protocols

Handbook of Research on E-Business Standards and Protocols

Documents, Data and Advanced Web Technologies

by
Language: English
Release Date: February 29, 2012

Electronic business is a major force shaping the digital world. Yet, despite of years of research and standardization efforts, many problems persist that prevent e-business from achieving its full potential. Problems arise from different data vocabularies, classification schemas, document names, structures,...
Cover of Social Media Marketing
by Professor Michael R. Solomon, Dr. Tracy L. Tuten
Language: English
Release Date: November 20, 2017

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling...
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