Commerce category: 3328 books

Cover of Fundamentos del eCommerce
by Alexandre Fonseca Sr
Language: Spanish
Release Date: March 7, 2014

Tu guía sobre comercio electrónico y negocios online.Un completísimo trabajo dedicado a los pilares fundamentales del comercio electrónico convertido en un libro esencial tanto de aprendizaje, como de consulta para que el lector pueda, de una vez por todas, saber todo lo necesario para...
Cover of Marketing y Venta Profesional
by Juan Carlos González Iglesias
Language: Spanish
Release Date: June 30, 2017

A través de los años y con la sofisticación del mercado podemos ver el surgimiento del "Vendedor Profesional". Un profesional de ventas preparado para ser un vendedor. El tiempo en el que un profesional que no podía tener éxito en su especialidad trabajaba de vendedor ya pasó hace...
Cover of Los Consumidores en el Comercio Electrónico
by Miguel Arias
Language: Spanish
Release Date: October 19, 2015

Tomando como punto de partida la necesidad humana de comunicarse llegamos a un punto en el que lo que se comunica y a quién se comunica, es la clave del éxito. La comunicación fue uno de los primeros dispositivos inventados por el hombre para vivir en comunidad, no sólo para expresarse,...
Cover of Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days
by Vivian W Lee
Language: English
Release Date: November 2, 2015

Digital Marketing or Internet Marketing can be complex and confusing... but it doesn't have to be difficult.This book is written based on fundamental marketing theories and principles, as well as practical "street smart" e-marketing techniques, tools and tips. It is easy to read and follow....
Cover of Optimizing Digital Strategy

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions that Deliver Growth

by Professor Christopher Bones, James Hammersley, Nick Shaw
Language: English
Release Date: December 3, 2018

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders...
Cover of HCI in Business, Government, and Organizations

HCI in Business, Government, and Organizations

5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings

by
Language: English
Release Date: July 9, 2018

This book constitutes the refereed proceedings of the 5th International Conference on HCI in Business, Government and Organizations, HCIBGO 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA. The 1171 full papers and 160...
Cover of HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I

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Language: English
Release Date: August 5, 2019

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which...
Cover of Le web marketing

Le web marketing

Réussir son e-business

by Seba Myriam
Language: French
Release Date: February 23, 2013

Le net a entraîné une véritable nouvelle révolution commerciale. Le e-commerce est un marché favorable aux consommateurs et une solution parfaite pour protéger le pouvoir d’achat. Il est devenu un vrai sport de compétition dans lequel concourent...
Cover of Digitale Transformation oder digitale Disruption im Handel

Digitale Transformation oder digitale Disruption im Handel

Vom Point-of-Sale zum Point-of-Decision im Digital Commerce

by
Language: German
Release Date: October 28, 2016

Dieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Renommierte Autoren aus Wissenschaft und Praxis erläutern, welche Ziele mit der Digitalisierung verfolgt und welche Digitalstrategien schließlich...
Cover of HCI in Business, Government and Organizations. Information Systems and Analytics

HCI in Business, Government and Organizations. Information Systems and Analytics

6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II

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Language: English
Release Date: August 30, 2019

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which...
Cover of Email marketing 2.0

Email marketing 2.0

Strategie e tecniche efficaci per fare business

by Nazzareno Gorni, Marco Maglio
Language: Italian
Release Date: August 1, 2013

Email marketing 2.0 offre ad aziende e professionisti nuovi strumenti per creare una relazione digitale rilevante con i propri clienti, potenziali e acquisiti, trasformandoli in preziosi ambassador del brand. Capitolo dopo capitolo, questa guida accompagna il lettore dagli elementi fondamentali fino...
Cover of Comment devenir leader de marché local
by Maria Johnsen
Language: English
Release Date: August 30, 2016

Durcissement règlements dans divers pays, des défis dans le marketing mobile et négatif SEO sont quelques-uns des points dans le monde du marketing numérique. Processus SEO traditionnelles sont souvent incapables de renforcer l'optimisation du moteur de recherche et le traitement du volume de...
Cover of Mercadotecnia en los Medios Sociales
by Alicia Durango
Language: Spanish
Release Date: May 21, 2014

Algunos de los medios sociales más populares hoy en día son los sitios web de redes sociales como Facebook, que superó los más de mil millones de usuarios activos mensuales en octubre de 2012. Las funciones sociales implican a menudo la identidad, la conversación, el intercambio, la presencia,...
Cover of The Definitive Guide to Getting Started with OpenCart 2.x
by iSenseLabs
Language: English
Release Date: December 6, 2016

This eBook is written for new users of the free E-Commerce platform OpenCart, which is an open-source project. The eBook will show you how to start from scratch with the platform and how to build your way up to a fully running online store.The beginning of the eBook is about the installation...
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