Consumer Behaviour category: 842 books
Generation Deluxe
Consumerism and Philanthropy of the New Super-Rich
Language: English
Release Date: June 28, 2004
They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously,...
Small Data
The Tiny Clues That Uncover Huge Trends
Language: English
Release Date: February 23, 2016
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing...
Walking the Narrow Road
Marketing and Spiritual Instruction for Christians in Business
Language: English
Release Date: October 11, 2012
Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.
In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of...
The Customer Service Survival Kit
What to Say to Defuse Even the Worst Customer Situations
Language: English
Release Date: March 20, 2013
By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone master the delicate art of communication. The Customer Service Survival...
The ABCs of Getting Out of Debt
Turn Bad Debt into Good Debt and Bad Credit into Good Credit
Language: English
Release Date: February 28, 2013
In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, Good debt makes you rich and bad debt makes you poor.”
The...
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Language: English
Release Date: June 6, 2006
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to...
by Rajat Paharia
Language: English
Release Date: May 28, 2013
Language: English
Release Date: May 28, 2013
The New York Times and Wall Street Journal bestseller!
The new secret to driving LOYALTY THAT PAYS
Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail....
Call Center Agent Series
Customer Service Training Series
Language: English
Release Date: July 21, 2015
Call Center Agents are a critical part of many companies operations and customer service departments. But agent rarelyget the training they need to understand how call centers work and what their purpose is.
They also don't understand what is expected of them and how their performance will...
Purple Cow, New Edition
Transform Your Business by Being Remarkable
Language: English
Release Date: November 12, 2009
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Language: English
Release Date: January 20, 2014
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent...
Blind Spot
Why We Fail to See the Solution Right in Front of Us
Language: English
Release Date: April 30, 2013
The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.
But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence...
Phishing for Phools
The Economics of Manipulation and Deception
Language: English
Release Date: September 22, 2015
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that...
by Alvin Toffler, Heidi Toffler
Language: English
Release Date: April 25, 2006
Language: English
Release Date: April 25, 2006
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily...
The Curve
How Smart Companies Find High-Value Customers
Language: English
Release Date: October 3, 2013
It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?
There are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The
challenge...