Consumer Behaviour category: 842 books
Big-Box Swindle
The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
Language: English
Release Date: November 15, 2006
Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class...
Foolproof
Why Safety Can Be Dangerous and How Danger Makes Us Safe
Language: English
Release Date: October 13, 2015
How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.
We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises....
by Benjamin R. Barber
Language: English
Release Date: March 17, 2008
Language: English
Release Date: March 17, 2008
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears
A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets...
by Alejandro Giraldo Lopez
Language: Spanish
Release Date: March 17, 2016
Language: Spanish
Release Date: March 17, 2016
Simplemente diré que mi nombre es Luis Ernesto, el amigo del responsable de estas páginas que Usted se avecina a leer. Hasta tal vez, ni yo mismo me hubiera atrevido a poner a la luz pública estas ideas así hubieran sido mías, pero la voluntad de mi gran amigo, y su constante insistencia, han...
Why Nudge?
The Politics of Libertarian Paternalism
Language: English
Release Date: March 28, 2014
Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking,...
by William Cohen
Language: English
Release Date: October 19, 2012
Language: English
Release Date: October 19, 2012
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER
"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword
Considered...
Affluenza
How Overconsumption Is Killing Us--and How to Fight Back
Language: English
Release Date: February 3, 2014
NEW EDITION, REVISED AND UPDATED
affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.
We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be....
This Is Marketing
You Can't Be Seen Until You Learn to See
Language: English
Release Date: November 13, 2018
**#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising. **
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses,...
by Sean Dollwet
Language: English
Release Date: May 24, 2018
Language: English
Release Date: May 24, 2018
Online Business Opportunities Are Knocking On The Door...
Whether you will take advantage of these opportunities to help you escape the nine-to-five trap is entirely up to you. Affiliate marketing has become one of the most attractive business opportunities for people looking to get started...
This Is Service Design Doing
Applying Service Design Thinking in the Real World
Language: English
Release Date: January 2, 2018
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops,...
by Robert Wachter
Language: English
Release Date: April 10, 2015
Language: English
Release Date: April 10, 2015
The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US
While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades,...
by Debbie Millman
Language: English
Release Date: May 1, 2013
Language: English
Release Date: May 1, 2013
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is...
The Unconventional Thinking of Dominant Companies
The New Formula for Market Domination
Language: English
Release Date: July 12, 2018
Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose money and yet get valued at over fifty billion dollars? Why does Netflix crush its competition? Dominant...
by Don Tapscott
Language: English
Release Date: October 3, 2008
Language: English
Release Date: October 3, 2008
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching...