Consumer Behaviour category: 842 books
Guerrilla Marketing, 4th edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Language: English
Release Date: May 22, 2007
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning...
The Filter Bubble
How the New Personalized Web Is Changing What We Read and How We Think
Language: English
Release Date: May 12, 2011
An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict...
Pogue's Basics: Money
Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System
Language: English
Release Date: November 22, 2016
Want to know where you can buy $100 iTunes gift cards for $85?
Did you know you can pay your taxes by using a cash-back credit card?
Why are you still paying $235 a year to rent your cable box?
You're leaving money on the table every day, with every transaction you make: changing your oil,...
Happy Money
The Science of Happier Spending
Language: English
Release Date: May 14, 2013
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When...
by Phil Jones
Language: English
Release Date: July 26, 2017
Language: English
Release Date: July 26, 2017
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication....
by Adina Chelminsky
Language: Spanish
Release Date: May 31, 2011
Language: Spanish
Release Date: May 31, 2011
Cabrona: (adj.) Dícese de las mujeres que son directas, perseverantes y que luchan por lo que quieren hasta conseguirlo sin pretextos ni justificaciones. Millonaria: (adj.) Mujer que aprovecha su dinero al máximo, que tiene la visión y la ambición para pensar, sin importar su situación actual,...
Girl, Get Your Credit Straight!
A Sister's Guide to Ditching Your Debt, Mending Your Credit, and Building a Strong Financial Future
Language: English
Release Date: January 15, 2008
**Is “retail therapy” your favorite pastime—even though you really can’t afford it? Do you ignore the balance on your credit card statements, vowing to pay them off at some point down the line? Is your debt preventing you from living your dreams—like buying a home or starting a family? If...
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Language: English
Release Date: September 20, 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Language: English
Release Date: March 1, 2016
Haters are not your problem. . . .
Ignoring them is.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
The...
Lovemarks
the future beyond brands
Language: English
Release Date: December 1, 2005
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified....
The Effortless Experience
Conquering the New Battleground for Customer Loyalty
Language: English
Release Date: September 12, 2013
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
by Tim Harford
Language: English
Release Date: November 1, 2005
Language: English
Release Date: November 1, 2005
An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the...
by Juan Ignacio Torres
Language: Spanish
Release Date: February 19, 2014
Language: Spanish
Release Date: February 19, 2014
¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos....
Black Ops Advertising
Native Ads, Content Marketing and the Covert World of the Digital Sell
Language: English
Release Date: September 1, 2016
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader...