Consumer Behaviour category: 842 books
by Stefano Calicchio
Language: Italian
Release Date: September 17, 2016
Language: Italian
Release Date: September 17, 2016
Che cos’è il brand management e come funziona? Come si sviluppano competenze in questa materia? Quali strategie è possibile seguire per creare, amministrare e rendere vincente un marchio personale o aziendale?
All'interno di questa guida troverete spiegato in modo semplice, chiaro ed esaustivo...
by Stefano Calicchio
Language: Italian
Release Date: October 13, 2011
Language: Italian
Release Date: October 13, 2011
Chi sono i persuasori digitali? Quali sono le tecniche di web marketing occulte che utilizzano sul web? Esistono strumenti di difesa a riguardo? Tutte le risposte e molto altro ancora nel primo saggio che analizza le tecniche e le strategie alla base della persuasione online. In questa guida potrai...
Altreconomia 158 - Marzo 2014
L'etica maker: se non puoi smontarlo, non è davvero tuo
Language: Italian
Release Date: March 1, 2014
La copertina di "Altreconomia" di marzo 2014 è dedicata all'etica dei makers. Un movimento che riunisce i nuovi artigiani open source, quelli che utilizzano le stampanti 3D, e che ha il suo "centro nevralgico" nei FabLab, laboratori di ricerca indipendenti e informali.
L'inchiesta...
by Brown, Floyd
Language: English
Release Date: May 11, 2010
Language: English
Release Date: May 11, 2010
Killing Wealth, Freeing Wealth probes Bush's reckless torching and Obama's controlled burn of the great American entrepreneurial dream-then offers a plan that's flame-retardant. It speaks to the self-made millionaires next door who don't think of themselves as millionaires, though they are. Or rather,...
by Joseph Anthony
Language: English
Release Date: December 22, 2018
Language: English
Release Date: December 22, 2018
Thank you for your interest in this book. The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series. It...
Retailisation
The Here, There and Everywhere of Retail
Language: English
Release Date: August 2, 2004
Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of...
Audience
Marketing in the Age of Subscribers, Fans and Followers
Language: English
Release Date: November 5, 2013
Proprietary audience development is now a core marketing responsibility.
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts...
CRM
La gestion de la relation client
Language: French
Release Date: September 2, 2015
Un guide pratique et accessible pour tout savoir sur le CRM ou la gestion de la relation client
Vos clients vous lâchent les uns après les autres ? Ou bien vous n'arrivez pas à en convertir de nouveaux ? Actuellement, puisque répondre aux requêtes exigeantes de ses derniers semble la clé...
Randomistas
How Radical Researchers Are Changing Our World
Language: English
Release Date: July 24, 2018
A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know it
Experiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice. Randomized trials have been used...
The Supermodel and the Brillo Box
Back Stories and Peculiar Economics from the World of Contemporary Art
Language: English
Release Date: May 27, 2014
Acquiring contemporary art is about passion and lust, but it is also about branding, about the back story that comes with the art, about the relationship of money and status, and, sometimes, about celebrity. The Supermodel and the Brillo Box follows Don Thompson's 2008 bestseller The $12 Million Stuffed...
The Real Toy Story
Inside the Ruthless Battle for America's Youngest Consumers
Language: English
Release Date: January 9, 2007
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive...
Txt Me
Your Phone Has Changed Your Life. Lets Talk about It.
Language: English
Release Date: August 16, 2016
What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.
Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me, B. Bonin...
Unleashing the Innovators
How Mature Companies Find New Life with Startups
Language: English
Release Date: September 5, 2017
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...
Creating Loyal Brands...
A guide to earning loyalty in a connected world
Language: English
Release Date: August 1, 2014
It’s not what you say, but how you behave that matters. In today’s connected world, marketing has been turned upside down. Rather than external images created through advertising, brands are increasingly defined by the interactions they have with customers, and the sharing of them. Inspiring the...