Consumer Behaviour category: 842 books
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The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Language: English
Release Date: June 25, 2019
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.
As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer...
Cashing In Big On The Health And Wellness Industry
Discover How You or Anyone Can Milk Every Single Dollar From One of the Highest Demand Markets In the World Today!
Language: English
Release Date: January 12, 2014
Never in the history of man, has the baby boomers generation sparked such a massive market gap to be filled.
In this book you will learn all about how
- Baby-boomers in America changed the markets in the world forever - What are the current uptrends and downtrends yesterday,...
Salir de la sociedad de consumo
Voces y vías del decrecimiento
Language: Spanish
Release Date: January 15, 2014
La vía del decrecimiento reposa sobre un postulado compartido por la mayoría de las sociedades no occidentales: por misteriosa que sea, la vida es un don maravilloso. Es cierto que el hombre tiene la facultad de transformarla en un regalo envenenado y, desde el advenimiento del capitalismo, así...
by Louis Cheskin
Language: English
Release Date: September 5, 2016
Language: English
Release Date: September 5, 2016
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful...
The Bling Dynasty
Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
Language: English
Release Date: July 29, 2014
Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about...
Secrets of a Master Moderator
Edition III
Language: English
Release Date: May 9, 2016
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to...
Reset
Business and Society in the New Social Landscape
Language: English
Release Date: January 9, 2018
As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors...
by Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace
Language: English
Release Date: April 4, 2014
Language: English
Release Date: April 4, 2014
Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective...
Islam, Marketing and Consumption
Critical Perspectives on the Intersections
Language: English
Release Date: January 13, 2016
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections...
by Peter Roper
Language: English
Release Date: July 2, 2014
Language: English
Release Date: July 2, 2014
Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University.
La revolución individual
El cambio global empieza por ti
Language: Spanish
Release Date: February 26, 2018
Una sola persona no puede cambiar el mundo, ¿o sí?
Han intentado hacernos creer que nuestros actos no tienen valor, que una sola persona no va a lograr mucho. Nos hemos creído que cada uno es incapaz de hacer algo grande. Sin embargo, en la era tecnológica nuestros pequeños actos individuales...
Kiasunomics©
Stories of Singaporean Economic Behaviours
Language: English
Release Date: November 10, 2017
Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or why you can't find a taxi when you need one? What about the effects of superstitious beliefs on housing prices? Kiasunomics© explores these issues and more in a series of stories through the lens of Teng,...
Cornucopia
Understanding Health through Understanding Agriculture
Language: English
Release Date: December 16, 2011
Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in America to understand how large-scale, industrial agriculture came to play such a large role in U.S....
by Carmen Arenal Laza
Language: Spanish
Release Date: April 2, 2018
Language: Spanish
Release Date: April 2, 2018
Este Manual es el más adecuado para impartir el MF0245 "Gestión de quejas y reclamaciones en materia de consumo" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto.
Puede solicitar gratuitamente las soluciones a todas las actividades y al examen...