Consumer Behaviour category: 842 books

LE CONFESSIONI DI UN EX MALANDRINO che per 22 anni ha operato al servizio delle banche e delle finanziarie . Pur non essendo mai iscritto all'albo degli avvocati, ordine dei PROFESSIONISTI gestito dal CNF ( Consiglio Nazionale Forense ) l’ex bancario Andrea Fisco svela i " trucchi " utilizzati...

This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover: • Your own personality style and the style of those you live and work with • How to see yourself as others see you • The strengths, shortcomings...

Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75% of the salt we consume each day is added by food manufacturers during preparation or processing? Read the Label! is a must-have reference book that exposes...

Hail to the New True Kings of Sneakers:  Michael Jordan's Sneaker Empire, Lebron James and Kevin Durant's Growning Empire... Focus on Lebron James! Who is Lebron James? King on and off the court?  More than a rags to riches story, basketball superstar, an entrepreneur, a savvy businessman… Lebron...

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples,...

Der Sinn als Werttreiber und christliche Werte als Garanten wirtschaftlichen Erfolgs? Das ist neu, mindestens aber doch überraschend. Angesichts einer zunehmenden Unübersichtlichkeit und Eigendynamik (auch) wirtschaftlichen Handelns, in der sinnvolles Leben mit menschlichem Maß unter die Räder zu...

Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and much-needed understanding of the origins of modern consumption and all of its cultural impl

Come aprire un'agenzia di viaggi con i consigli dell'esperto. Saggio sul turismo e le agenzie di viaggi in Italia. In un testo agile e sciolto l'autore focalizza la sua attenzione sui temi e le problematiche più diffuse della professione di agente di viaggi. Dopo una descrizione dell'attuale...

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate...

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.

Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences...

基本經濟學理威力強大，可以對「人的行為」作清徹解析，既有趣又迷人，一點都不枯燥、可怕。本書作者藉著對台灣民間宗教信仰的分析，印證了「無遠弗屆的帝國經濟學」、「生活經濟學」、「庶民經濟學」，趣味盎然也！...

The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the...

Deb Gabor offers advice on branding for authors, publishers, and content creators. Deb is the founder and brand dominatrix of Sol Marketing, which is a brand strategy consultancy that is obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements...