Consumer Behaviour category: 842 books
Beyond marketing
La lezione dell'Asia
Language: Italian
Release Date: October 24, 2017
I confini del marketing non sono più gli stessi. Le sfide sono nuove e la sopravvivenza dei brand è perennemente in gioco. Dove trovare ispirazioni, indicazioni, esperienze che possano guidarci nella definizione di nuove pratiche? L’Autore guarda al marketing da una prospettiva internazionale...
Web listening
Conoscere per agire
Language: Italian
Release Date: March 2, 2018
“Potenzialità, prospettive, insight e risultati azionabili: un libro per tutti coloro che guardano al futuro e non lo temono” (Rossella Borellini, Ferrari SpA). A partire da una definizione chiara dell’ascolto della rete, questo volume ne presenta con sistematicità il processo e fornisce gli...
by Lapo Cecconi
Language: Italian
Release Date: February 13, 2017
Language: Italian
Release Date: February 13, 2017
Nè un saggio nè un'inchiesta, il libro di Lapo Cecconi è piuttosto il tentativo avulso alle classificazioni compiuto da un trentenne che cerca di ricostruire discorsivamente i punti di riferimento della società contemporanea, partendo dalla consapevolezza che lo sviluppo materiale, sociale,...
Get Your Emails in the Inbox of Your Prospects and Leads
Real Fast Results, #68
Language: English
Release Date: September 28, 2017
Welcome to this edition of the Real Fast Results podcast! This is a very special episode. If you are an email marketer, or if you use email in any part of your business, you are going to want to stick around. Of course, regardless of the type of business that you have, you should be marketing with...
Comunicazione e marketing delle imprese sportive. Dall'analisi strategica alla gestione del marchio e delle sponsorizzazioni
Dall'analisi strategica alla gestione del marchio e delle sponsorizzazioni
Language: Italian
Release Date: September 11, 2015
Le più evolute teorie e tecniche di comunicazione e marketing applicabili nel mercato dello sport, supportato da esempi pratici e dalle case history di Piazza di Siena e Casa Italia. NOTA DELL'EDITORE: la versione PDF di questo ebook è visualizzabile su Pc, Mac e tablet; tutte le altre versioni sono ottimizzate per la lettura su tablet.
Web storytelling
Come raccontare le marche online
Language: Italian
Release Date: April 10, 2018
Nel nuovo mondo dei social media, caratterizzato da libertà di scelta, dialogo e partecipazione, le storie conservano tutto il loro potere e lo storytelling di marca ha nuove opportunità per ispirare i consumatori. Lo stile diretto, il taglio pratico, i molti esempi internazionali rendono il testo...
Doorbells, Danger, and Dead Batteries
User Research War Stories
Language: English
Release Date: December 2, 2016
User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.
The Only Sacred Ground
Scientific Materialism and a Sacred View of Nature Within the Framework of Complementarity
Language: English
Release Date: August 25, 2014
For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred quality of our experience of nature. The resulting tension represents a fractured and incoherent apprehension...
Mobile Ecommerce
How to transform your website into a mobile friendly ecommerce platform.
Language: English
Release Date: October 11, 2018
How to transform your website into a mobile friendly ecommerce platform.
It's no surprise that there’s been an overwhelming increase in the number of online shoppers making their purchases through their smartphones.
And the trend is continuing to grow at a steady rate with fewer people...
High Ticket Sales Secrets
Discover how to make high-ticket sales by working the rights clients the right the right way
Language: English
Release Date: May 6, 2019
Some affiliate marketers who have been struggling would swear up and down that making sales online is nearly impossible.
With the right traffic and the right sales materials, you are bound to generate sales from time to time. Closing a sale is not the problem. Generating consistent, high-value...
Build Your Audience
The simple blueprint to building a raving audience in your niche.
Language: English
Release Date: October 10, 2018
The simple blueprint to building a raving audience in your niche.
The single most important asset that any business has when it comes to promoting itself online and making profit is its audience.
If a business doesn't have an audience, then that means no one will know about it when that...
Modern Instagram Marketing
6 Steps to building a real following on instagram.
Language: English
Release Date: October 19, 2018
6 Steps to building a real following on instagram.
When it comes to actual daily usage, Instagram leaves other larger platforms in the dust. People not only use it every single day, but they keep coming back. In fact, a lot of people check their Instagram feed every few hours.
As long...
by Ramon Tarruella
Language: English
Release Date: October 11, 2018
Language: English
Release Date: October 11, 2018
Learn the secrets of twitter advertising success.
Twitter is a great place to market your business, and you can certain use it for free.
Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however the nature of social...
Fashioning the Nineteenth Century
Habits of Being 3
Language: English
Release Date: May 1, 2014
In nineteenth-century Europe and the United States, fashion—once the province of the well-to-do—began to make its way across class lines. At once a democratizing influence and a means of maintaining distinctions, gaps in time remained between what the upper classes wore and what the lower classes...