Corporate History category: 769 books

Cover of The Real Coke, the Real Story
by Thomas Oliver
Language: English
Release Date: October 9, 2013

“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in...
Cover of A is for Apple and Steve Jobs as Avatar
by Prem Geet OceanicMedia
Language: English
Release Date: June 4, 2013

First in a series of "Osho's Alphabet," this is an homage to Steve Jobs, founder of Apple, Inc., who exemplified Osho's teaching about the urgency and immediacy of life. "A is for Apple and Steve Jobs as Avatar" is a reflection upon the mysterious last words of Jobs, a man who...
Cover of Starting Up Silicon Valley

Starting Up Silicon Valley

How ROLM Became a Cultural Icon and Fortune 500 Company

by Katherine Maxfield
Language: English
Release Date: April 8, 2014

From Fruit Shed to Fortune 500: The inside story of ROLM and its continuing influence on Silicon Valley Decades before Facebook, seven years before Apple, four young men were hard at work in a prune-drying shed designing “the world’s toughest computer.” That was the founding of ROLM Corporation,...
Cover of BlackBerry: The Inside Story Of Research In Motion
by Rod McQueen,Jim Balsillie,Mike Lazaridis
Language: English
Release Date: May 1, 2010

Chances are…you are looking at yours right now. They are--quite literally--everywhere. US President Barack Obama admits he cannot live without it. Oprah Winfrey, reigning queen of daytime TV, declared on air that the BlackBerry is one of her "favorite things." BusinessWeek put the case for owning one...
Cover of Ice Cream Social

Ice Cream Social

The Struggle for the Soul of Ben & Jerry's

by Brad Edmondson
Language: English
Release Date: January 6, 2014

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t...
Cover of House of Cards

House of Cards

A Tale of Hubris and Wretched Excess on Wall Street

by William D. Cohan
Language: English
Release Date: March 10, 2009

A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis. At the beginning of March 2008, the monetary fabric of Bear Stearns, one of the world’s oldest and largest investment banks, began unraveling. After...
Cover of Inside Coca-Cola

Inside Coca-Cola

A CEO's Life Story of Building the World's Most Popular Brand

by Neville Isdell, David Beasley
Language: English
Release Date: October 25, 2011

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola...
Cover of After the Ball
by Patricia Beard
Language: English
Release Date: January 8, 2009

Glamorous, cultured, and ambitious -- but fatally young and naive -- James Hazen Hyde was twenty-three when he inherited the majority shares in the billion-dollar Equitable Life Assurance Society in 1899. Five years later, at the pinnacle of social and financial success, he made a fatal miscalculation,...
Cover of The Buyout of America

The Buyout of America

How Private Equity Is Destroying Jobs and Killing the American Economy

by Josh Kosman
Language: English
Release Date: November 12, 2009

An authoritative exposé of the mysterious and potentially dangerous world of private equity Few people realize that the top private equity firms, such as Blackstone Group, Carlyle Group, and Kohlberg Kravis Roberts, have become the nation’s largest employers through the businesses they own....
Cover of Money for Nothing

Money for Nothing

How CEOs and Boards Enrich Themselves While Bankrupting America

by John Gillespie, David Zweig
Language: English
Release Date: January 12, 2010

**A Bank of America director questioned the CEO's $76 million pay package in a year when the bank was laying off 12,600 workers and found herself dropped from the board without notice a few months later. According to their employment agreements -- approved by boards -- 96 percent of large company...
Cover of Braves and Businessmen: A History of Montana, Volume III
by Greg Strandberg
Language: English
Release Date: May 19, 2014

Montana’s history is rich, colorful, and full of excitement in this fully-illustrated third volume of the state’s history.  Montana Territory had 20,595 people in 1870 and the vast majority were Indians. Those Indians would fight for their lands, and much of the territory’s focus...
Cover of ADB Through the Decades: ADB's Fifth Decade (2007-2016)
by Asian Development Bank
Language: English
Release Date: September 1, 2017

Asia proved resilient to the effects of the 2008-2009 global financial crisis, but sustaining rapid growth became more difficult afterward. Development challenges intensified, the global development agenda became more ambitious, and new sources of development finance emerged. This volume shows how...
Cover of The Loudest Voice in the Room

The Loudest Voice in the Room

How the Brilliant, Bombastic Roger Ailes Built Fox News--and Divided a Country

by Gabriel Sherman
Language: English
Release Date: January 14, 2014

A revelatory journey inside the world of Fox News and Roger Ailes—the brash, sometimes combative network head who helped fuel the rise of Donald Trump NEW YORK TIMES BESTSELLER • NOW A SHOWTIME LIMITED SERIES • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR When Rupert Murdoch...
Cover of How They Blew It

How They Blew It

The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures

by Jamie Oliver, Tony Goodwin
Language: English
Release Date: July 3, 2010

***How They Blew It***is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the...
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