A Comprehensive Guide to Brand Strategy and Identity Development
by
Scott Lerman
Language: English
Release Date: May 29, 2018
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups,...