How a Minor-League Hockey Team Changed a City Forever
by
David Paitson, Craig Merz
Language: English
Release Date: March 3, 2015
The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing...