How To Be A Successful Brand Manager In Seven Simple Steps
by
Paul Hitchens, Julia Hitchens
Language: English
Release Date: April 27, 2014
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors....