Marketing Sales category: 13176 books

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce...

Want to know how to get your self-published eBook in front of people who might be interested in purchasing it?This extensive eBook has been created using my extremely popular, four-part eBook Marketing Mini-eCourse for Authors. And while that might not be the easiest thing to say, the advice...

Puede que la palabra "marketing" sea uno de los extranjerismos que menos tiempo necesitó para abandonar las cursivas que lo hicieron notoriamente un anglicismo, quizá solo por detrás de surfing o software, dos realidades cotidianas desde que dominamos las olas y convertimos las computadoras...

What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper...

Increase your understanding of psychological diversity and its impact in business.If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent of the population are introverts,...

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and...

The Seduction Marketing Underground Black Book reveals powerful hidden forces used to covertly influence you in a well-written, intelligent manner. The Seduction Marketing Underground Black Book is also a FUN read; filled with highly intriguing and insightful examples that help you understand how...

Would You Like to Learn How To Create Niche Websites From Scratch With Model For Google AdSense, ClickBank, SellHealth, CJ & LinkShare? Do you want to make a living working from home with your profitable niche websites? Do you want to know how to create niche websites from scratch with...

Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The sales landscape is very crowded. Very few leaders take the time to understand the science behind human thinking and decision making...

Have you written a story? Have you written lots of books? Are you thinking about writing a novel?Yes? Then you’re probably struggling with one critical decision: how do you balance your time between marketing and writing?When you start learning all the ways you can market your novel,...

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology,...

Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, 32 entries in the bibliography, language: English, abstract: INTRODUCTION As a result of globalization, the...

Vin Clancy, expert speaker and infamous marketer, is known for his cutting-edge growth hacks and genius business ideas. His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-day speaking tour around the world. He has spoken at nearly 40 different cities in 10 countries,...