Marketing Sales category: 13176 books
Neue Perspektiven für das B2B-Marketing
Geschäftsbeziehungen zwischen Unternehmen effizient gestalten
Language: German
Release Date: May 13, 2019
Marketing und Vertrieb sind entscheidende Faktoren einer erfolgreich operierenden Unternehmenseinheit – wenn auch das Branding, also eine solide Marke, in vielen Fällen die Initialzündung für spätere Aufträge sein kann. Dirk Lippold zeigt in diesem essential auf, wie das Marketing mit seiner...
by Patricia de Andrés
Language: Spanish
Release Date: March 22, 2016
Language: Spanish
Release Date: March 22, 2016
El marketing es, en esencia, comunicación, que se ha vuelto más compleja a medida que el emisor ha tratado de llegar –y convencer- al receptor de formas más eficaces e impactantes. De ahí que no tenga sentido separar las estrategias de marketing tradicional y digital, pues no dejan de ser dos...
by Alex Nkenchor Uwajeh
Language: English
Release Date: August 13, 2016
Language: English
Release Date: August 13, 2016
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand...
by Dr. Gary Webb
Language: English
Release Date: February 4, 2016
Language: English
Release Date: February 4, 2016
It was supposed to be easier than this!You have set up your email service and are eager to build a great list for marketing your books and other products. Slowly, a few of your regulars on your blog subscribe to your new mailing list. Then, you send your first email and get no response....
by Ralph Hershberger
Language: English
Release Date: October 19, 2013
Language: English
Release Date: October 19, 2013
A compilation of several short how-to articles with links to additional resources by an experienced entrepreneur.
Pre-Closing for Network Marketing
"Yes" Decisions Before The Presentation
Language: English
Release Date: December 6, 2017
Get our prospects to make a “yes” decision immediately ... even before our presentation begins!
Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations....
New Business in India
The 21st Century Opportunity
Language: English
Release Date: June 2, 2008
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...
The Language of Branding
Theory, Strategies, and Tactics
Language: English
Release Date: December 14, 2017
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...
by Alex Shumovich
Language: English
Release Date: January 11, 2012
Language: English
Release Date: January 11, 2012
Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.
Companies communicate...
Smash the Funnel
The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation
Language: English
Release Date: April 2, 2019
Your Sales Funnel Has a Fatal Flaw
The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the...
by Sagan Morrow
Language: English
Release Date: January 19, 2019
Language: English
Release Date: January 19, 2019
“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”
If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance...
Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
Language: English
Release Date: March 10, 2010
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."
—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin
"This...
HOW I SOLD 80,000 BOOKS
Book Marketing for Authors
Language: English
Release Date: May 21, 2015
“Probably the best and most comprehensive one-stop guide I have seen.”
Rick DeStefanis
Award-Winning Author of "The Gomorrah Principle"
“Alinka is extremely knowledgeable and always willing to help authors in whatever way she can. I highly recommend this little gem of a book!”
Patti...
by Gini Graham Scott
Language: English
Release Date: November 10, 2009
Language: English
Release Date: November 10, 2009
This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It includes ways to target your market, develop leads, get referrals, and talk about your product or service...