Marketing Sales category: 13176 books

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers...

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Brandenburg, language: English, abstract: If you ever take a trip to the USA and 'visit' one of those giant supermarkets,...

It seems every advertisement or commercial these days has a reference to Facebook’s immediately recognizable logo. But are businesses just jumping on the bandwagon, or do they really know how to use Facebook to their advantage? Don’t you want to stand out from the crowd? If so, you need “Using...

Did you ever consider that your words could make a real impact on others and make you money? They can – through the art of copywriting. You might not have ever thought you could make money writing, but it’s a proven fact that genuinely compelling copy is essential to any successful, effective...

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex...

Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.   Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for...

Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build...

Many freshers and experienced team members often wonders how to bring consistent business to the company they work for. This book will give basic guideline to them about where to invest their efforts and what kind of output they can expect from different IT Business Development models.  This...

Una guía de trabajo para que cualquier persona entienda, comprenda y trabaje de forma efectiva con el marketing digital. Desde una etapa completamente inexperta y amateur hasta una etapa maestra donde dominar el medio, entender y trabajar en la transformación digital. Este libro, escrito...

Ever heard of the new business phenomenon, “Growth Hacking” in the world of marketing? It may be that your competitors are thinking to adapt this form of marketing. So, why should you wait and watch them succeed? To outperform them and get a competitive edge in your business, choosing Growth Hacking...

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is...

You Won't Make It In Advertising If You Miss Out This Book! Let's face it - We all know the fact that we are not an advertising genius. If we are, companies would pay millions to you and you'd be making hundreds of thousands of dollars. But as time goes on, more and more people have been learning...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers...

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information...