Marketing Sales category: 13176 books
Marketing
A Relationship Perspective
Language: English
Release Date: March 15, 2019
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic...
by Daniel Alef
Language: English
Release Date: March 4, 2009
Language: English
Release Date: March 4, 2009
In 1894, Will K. Kellogg was experimenting with a more digestible form of wheat for patients at his brother John's Battle Creek Sanitarium in Michigan. Will mixed a wheat paste and accidentally let it stand overnight. In the morning he took the tempered remains, put them through a roller, and each grain...
#Socialholic
Todo lo que necesitas saber sobre marketing en medios sociales
Language: Spanish
Release Date: January 10, 2012
En el período comprendido entre 2008 y 2011 el número de usuarios de redes sociales se duplicó. Un 31 por ciento de ellos entra en Facebook varias veces al día. En España, ocho de cada diez internautas usa Facebook, de los cuales un 35 por ciento usa Tuenti dedicándole una media de dos horas...
Frenemies
The Epic Disruption of the Ad Business (and Everything Else)
Language: English
Release Date: June 5, 2018
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible...
by Oren Klaff
Language: English
Release Date: January 26, 2011
Language: English
Release Date: January 26, 2011
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book
“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics
“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD,...
by Michael Cooper
Language: English
Release Date: June 15, 2017
Language: English
Release Date: June 15, 2017
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?
You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have...
Master Content Marketing
A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
Language: English
Release Date: October 21, 2016
A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing — written by a business owner, marketing consultant, and leading authority on the subject.
Annoying, dusty old marketing strategies don't work anymore.
Today,...
Closing for Network Marketing
Getting Prospects Across The Finish Line
Language: English
Release Date: October 3, 2017
Afraid of closing?
That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they would eventually volunteer their "yes" decision.
Of course, that never happened.
So, in my lifelong quest...
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Language: English
Release Date: September 8, 2015
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Picture...
How to Build Your Network Marketing Business in 15 Minutes a Day
Fast! Efficient! Awesome!
Language: English
Release Date: May 4, 2018
Too busy to build a network marketing business?
Never!
Anyone can set aside 15 minutes a day to start building their financial freedom. Of course we would like to have more time, but in just 15 minutes we can change our lives forever.
How can we do this? With hyper-efficient ninja...
Fanatical Prospecting
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Language: English
Release Date: September 29, 2015
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.
The...
Cómo preparar un plan de social media marketing
En un mundo que ya es 2.0
Language: Spanish
Release Date: March 5, 2013
En la actualidad, un setenta y ocho por ciento de las organizaciones utilizan activamente las redes sociales y las estrategias de social media, pero sólo el cuarenta y uno por ciento lo hace a través de un plan elaborado a medida.
A tenor de estos datos resulta obvio que la mayoría de...
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
Language: English
Release Date: January 29, 2010
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing...
Black Ops Advertising
Native Ads, Content Marketing and the Covert World of the Digital Sell
Language: English
Release Date: September 1, 2016
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader...