The Marketing of Ethnicity
by
Marilyn Halter
Language: English
Release Date: December 18, 2007
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations,...