Public category: 11599 books
Rhetorics for Community Action
Public Writing and Writing Publics
Language: English
Release Date: July 10, 2012
Rhetorics for Community Action: Public Writing and Writing Publics, by Phyllis Mentzell Ryder, offers theory and pedagogy to introduce public writing as a complex political and creative action. To write public texts, we have to invent the public we wish to address. Such invention is a complex task,...
From Pathology to Politics
Public Health in America
Language: English
Release Date: September 4, 2017
Barely a day goes by without news of the latest public health threat from the American media. Some of us are told we live in a ""cancer cluster""-an area with a disproportionate number of cancer deaths. During the summer months, those who live in or near urban areas are bombarded...
by Alan R. Shark
Language: English
Release Date: February 11, 2015
Language: English
Release Date: February 11, 2015
At last, here is a textbook that covers the field of technology and public management in an informative and engaging style. Ever since the National Association of Schools of Public Affairs and Administration required greater infusion of technology into the curriculum, faculty and administrators have...
Public Relations History
From the 17th to the 20th Century: The Antecedents
Language: English
Release Date: November 5, 2013
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.
This history...
Politics of Public Money
Spenders, Guardians, Priority Setters, and Financial Watchdogs inside the Canadian Government
Language: English
Release Date: October 13, 2007
Public money is one of the primary currencies of influence for politicians and public servants. It affects the standards by which they undertake the nation's business and it impacts on the standard of living of the nation's citizens. The Politics of Public Money examines the extent to which the Canadian...
Leadership and Change in Public Sector Organizations
Beyond Reform
Language: English
Release Date: April 21, 2017
Successful change in the public sector can be supported or hindered by political and administrative leadership, individual and group motivation, and the public’s perception of the effectiveness of public officials and government structures. But do the very characteristics of public sector organizations...
by
Language: English
Release Date: August 13, 2014
Language: English
Release Date: August 13, 2014
As change sweeps across the public sector, a huge range of accounting and financial management challenges are created. This textbook analyses the reforms that are being introduced to deal with these challenges and their global impact on the public sector.
Readers are provided with an international...
American Public Administration
Public Service for the Twenty-First Century
Language: English
Release Date: September 1, 2017
American Public Administration has been the go-to introductory textbook for Public Administration courses with a focus on civil society for the last decade. Now in an extensively revised and updated second edition, authors Cropf and Wagner weave the most recent and compelling research throughout every...
Public Opinion, Public Policy, and Smoking
The Transformation of American Attitudes and Cigarette Use, 1890–2016
Language: English
Release Date: July 25, 2016
Public Opinion, Public Policy, and Smoking tracks Americans’ changing attitudes about cigarette smoking over the last century. With data from more than five thousand public and privately conducted polls, this book carefully examines how Americans came to understand the health risks of smoking; how...
![Cover of PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]](https://www.kuoky.com/images/2013/september/300x300/1230000180534-wmar_300x.jpg)
by Kerwin Mathew
Language: English
Release Date: September 11, 2013
Language: English
Release Date: September 11, 2013
**DESCRIPTION OF BOOK **
Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era.
"Public Relations And Marketing Communications"...
Public Service Efficiency
Reframing the Debate
Language: English
Release Date: January 3, 2014
The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focused on the costs of service delivery, governments across the world have introduced a series of business like practices – from performance management to...
by S.S. Stevens
Language: English
Release Date: July 5, 2017
Language: English
Release Date: July 5, 2017
In all highly industrialized countries public expenditures are a substantial and growing share of total economic activity. The authors integrate normative and positive theory and empirical analysis of public expenditure, concentrating on the optimal provision of public goods and the estimation of...
Global Writing for Public Relations
Connecting in English with Stakeholders and Publics Worldwide
Language: English
Release Date: December 7, 2015
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers...
The Public Administration Profession
Policy, Management, and Ethics
Language: English
Release Date: September 3, 2018
While many introductory public administration textbooks contain a dedicated chapter on ethics, The Public Administration Profession is the first to utilize ethics as a lens for understanding the discipline. Analyses of the ASPA Code of Ethics are deftly woven into each chapter alongside complete coverage...