Public category: 11599 books
Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
Language: English
Release Date: April 24, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...
Empowering Public Wisdom
A Practical Vision of Citizen-Led Politics
Language: English
Release Date: August 7, 2012
Lifelong activist Tom Atlee proposes innovative ways to distill the wisdom of ordinary people in order to better guide public policy. In Empowering Public Wisdom, Atlee recognizes currently popular forms of progressive democracy advocates, such as citizen participation and voter education, but suggests...
How To Be A Powerful Public Speaker
A Collection Of Tips For Public Speaking Including Basic Public Speaking Techniques To Help You Overcome The Fear Of Public Speaking So You Can Make Effective Presentations And Be More Believable And Convincing In Front Of A Crowd Of People
Language: English
Release Date: October 4, 2012
Giving a speech in front of a large gathering of people is not everyone’s favorite thing to do. Nonetheless, in one way or another, we all go through some form of public speaking whether to a small or large extent depending on our line of work or business. A simple brainstorming session with 3...
by Nicholas Henry
Language: English
Release Date: September 1, 2017
Language: English
Release Date: September 1, 2017
Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed...
Meet the People
Why businesses must engage with public opinion to manage and enhance their reputations
Language: English
Release Date: September 9, 2013
A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social...
by Sam Black
Language: English
Release Date: May 13, 2013
Language: English
Release Date: May 13, 2013
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating...
Silent Victories
The History and Practice of Public Health in Twentieth-Century America
Language: English
Release Date: November 16, 2006
Americans' health improved dramatically over the twentieth century. Public health programs for disease and injury prevention were responsible for much of this advance. Over the century, America's public health system grew dramatically, employing science and political authority in response to an increasing...
by Sarah Moreland-Russell, Ross C. Brownson
Language: English
Release Date: January 19, 2016
Language: English
Release Date: January 19, 2016
The greatest public health victories of the last century -- public sanitation, vehicle safety measures, limits on smoking and tobacco use -- have all been facilitated by public policies. While policy is an unparalleled tool for effecting change in public health, most professionals are unprepared to...
Public Sector Revenue
Principles, Policies and Management
Language: English
Release Date: August 14, 2017
In this time of acute financial pressure on public budgets, there is an increasing interest worldwide in alternative ways for governments to raise money, and how public authorities can develop the capacity to administer revenues efficiently and effectively. Taxation, the primary source of public revenue,...
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Language: English
Release Date: November 29, 2013
Language: English
Release Date: November 29, 2013
This revised edition covers all aspects of public health informatics and discusses the creation and management of an information technology infrastructure that is essential in linking state and local organizations in their efforts to gather data for the surveillance and prevention. Public health officials...
by Ana Ms. Corbacho, Katja Funke, Gerd Mr. Schwartz
Language: English
Release Date: July 3, 2008
Language: English
Release Date: July 3, 2008
The need to upgrade public infrastructure, improve the delivery of public services, and explore new options for partnering with the private sector is being increasingly recognized. While this has created important new business opportunities for the private sector, it has also given rise to new challenges...
Public Relations Writing Worktext
A Practical Guide for the Profession
Language: English
Release Date: April 2, 2010
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition...
The Politics of Public Fund Investing
How to Modify Wall Street to Fit Main Street
Language: English
Release Date: March 21, 2006
Until now, there has never been a book to help public fund managers direct fixed-income portfolios while simultaneously balancing politics, or the need to preserve principal, with economics, or the need to optimize income. The Politics of Public Fund Investing approaches public fund management from...
by Uma Medury
Language: English
Release Date: July 18, 2012
Language: English
Release Date: July 18, 2012
This book explores the transformative effect of globalisation on the theory and practice of public administration in the twenty-first century. It outlines on the complex dynamics of worldwide changesthe reformulation of the fundamental premises of the discipline, restructuring actual administrative models...