A K Pradeep: 5 books

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns,...

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future...

Assesses latest research on how grasslands function Surveys best practice in sustainable grassland management Considers wider aspects of sustainability such as ecosystem services and biodiversity

This book details the analytical processes, and interpretation of the resulting data, needed in order to achieve a comprehensive source-rock evaluation of organic-rich shales. The authors employ case studies on Permian and Cretaceous shales from various Indian basins and other petroleum-bearing basins...

Reviews latest research on zoonoses affecting poultry meat such as Salmonella and Campylobacter as well as methods for their control on the poultry farm and in the slaughterhouse Summarises advances in understanding and optimising poultry quality traits such as flavour, colour, tenderness, shelf life...