Aaron: 2032 books

Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design,...

“這就像史蒂芬‧霍金碰上珍‧古德般── 透過科學與人文，再由物理看到人類學，開創了美麗又迷人的品牌化旅程。” 近代商業史上，最賺錢的無形資產‧其幕後操作原理，首次完整揭露！ ◤３個系統模型╳４項品牌要素╳５種感官資料╳８大指標流程＝自然科學＋社會科學的完美平衡 ♦品牌為何能成功流傳：完整剖析人類大腦內部運作邏輯 ♦用科技作主軸的品牌：社交網絡是如何對認知造成影響 ♦以品牌進行數據分析：探究人類心智、行為，乃至靈魂 ♦藉由人與人間的互動：替新創品牌找到進入市場的機會 ♦透過人性化真實體驗：為既有品牌尋求管理與生存之道 ◎用科學拆解「品牌」的核心價值 本書彙整出３個與品牌相關的理論模型，其中關鍵的「雅各階梯」是作為「以物理學解釋品牌效應」的主框架。於品牌設計、行銷和廣告、以及市場品牌評估產業耕耘多年的三位作者，透過「雅各階梯」定義「品牌的產生」所需經過的歷程： ①各種形式的「信號」→②為人類「感官」所接受→③在適當的「時刻」發生作用→④在大眾的腦海中產生固著的「記憶」→⑤進而與瀰漫在空間中的「能量」相互作用→⑥這些交互作用中，若干被提取進行「銷售」→⑦因此創造出「利潤」→⑧在最後一個階段，品牌的「價值」於焉形成。 本書依循上述八大指標流程分章論述。使看似複雜的「品牌學」可簡潔優雅地被理解；並經得起「定性定量」的科學性探討，本書的初始設定為： 先假設空間、時間、能量、物體（大眾）為定項； 而為了產生「品牌」，從一開始「信號」就必須服膺「熱力學定律」進行傳送與擴散。 以物理學的角度，來看「品牌」和「大眾」如何在「時間」、「空間」場域中相互碰撞，並產生依存關係；而在日常生活中，則可藉由持續觀察現實中發生的事件，反推出「品牌」的定律：例如街上到處跑的可口可樂貨櫃車，如何於每個人腦中產生作用，勾起想喝上一口特定品牌冰涼飲品的欲望？正如同科學家用哈伯望遠鏡觀測數千光年外，星系所發出的可見／不可見光譜般；在地球上的我們並無法真正「看到」，卻可以透過理論計算，繪製出壯麗的星雲圖景！ 如此一來，既然品牌運作的方式可以依理論建構、測量，也就代表可以據此管理；至此，品牌學才能真正邁入可測量、可驗證、可重複的科學領域！ ▍要貼近現實...

Make America Great Again? Donald Trump is an asshole is a fact widely agreed upon—even by his supporters, who actually like that about him. But his startling political rise makes the question of just what sort of asshole he is, and how his assholedom may help to explain his success, one not just...

Game on. The greatest athletes to ever play their respective sports are revealed in probing, wide-ranging and provocative interviews that first appeared in Playboy magazine. From His Royal Airness Michael Jordan to the Great One Wayne Gretzky to Homerun King Hank Aaron, these incomparable athletes—the...

During my years at CNN, I’ve spoken to and worked with countless business leaders. Interviewing them always made me wonder: What makes a truly great leader? Is it something you’re born with? Or can leadership be taught? Can someone be coached into leadership, like so many books I see at airport bookshops...

How Labor lost the race -- how Bill Shorten could save the party - and why it matters. In the 2007 election, led by Kevin Rudd and Julia Gillard they smashed the Howard government and made the country look fresh and optimistic again. But under the sunny exterior lurked unchecked tensions, corrupt...

How do the world's top achievers think? What are their strategies? What lessons have they learned? What principles do they stick to? What actions have they taken to succeed? Take an intimate look inside the triumphs and failures of today's greatest business leaders,...

Credlin was Abbott’s enforcer, his disciplinarian, his counsellor, his brain, his mother. Her strength as a chief of staff was a sign of his weakness as a prime minister: she gave him the option of disengaging. Credlin allowed Abbott to be who he wanted to be: the good bloke, the philosopher, the weekend...

Urbandictionary.com--bearing the slogan "Define Your World"--serves more than 1.5 million visitors each month. Perfect for those who want to pick up some new slang and those who want to translate it, Urban Dictionary is a gritty and witty look at our ever-changing language. Urbandictionary.com...

An illuminating introduction to the influence of architecture on the world, the environment, and human lives Architecture matters. It matters to cities, the planet, and human lives. How architects design and what they build has an impact that usually lasts for generations. The more we understand...

A short story, hopefully the first of many, of the thoughts, observations, and adventures of Henry Gowen. In our first story, Henry finds himself in the back of a flight to Detroit surrounded by sleeping passengers and a woman in the seat behind him reading a steamy romance novel where the voyeur loses his power and ultimately all control.

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what...

Spiritual growth is not an option. What are you doing to make it happen?  The principles of this book are designed to help you get tough spiritually. Whether you are struggling in relationships, with loneliness, anger, or sexual temptation, God has supplied us with the tools we require...

If you are an aspiring musician, poet, or wordsmith who has ever wanted to write a song, or if you want to write better songs, this book is for you! You’ll be led step by step through the songwriting process and discover tricks and techniques for creating powerful, memorable lyrics and music.Get...