Aditi Ramdorai: 1 book
Frugal Innovation in Healthcare
How Targeting Low-Income Markets Leads to Disruptive Innovation
Language: English
Release Date: April 29, 2015
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian...
