Alan Godfrey: 2 books

Alan's easy to read guide on all aspects of marketing/publicity for business to business worldwide. The special section on press releases is acclaimed by editors as the best ever. Complimentary sections include; tools of the trade, media contacts, PR launches, exhibitions, direct mail, photography,...

Aspects of the urban food truck phenomenon, including community economic development, regulatory issues, and clashes between ethnic authenticity and local sustainability. The food truck on the corner could be a brightly painted old-style lonchera offering tacos or an upscale mobile vendor serving...