Alan Pennington: 1 book

Book cover of The Customer Experience Book

The Customer Experience Book

How to design, measure and improve customer experience in your business

by Alan Pennington
Language: English
Release Date: September 15, 2016

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business.   From Customer Journey...
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