Alex Mckay: 3 books

The Western image of Tibet as a sacred land is in many ways a mythical construction. But the Tibetans themselves have traditionally mapped out their land in terms of areas of sacred space, and pilgrimage, ensuring a high degree of mobility within all classes of Tibetan society. Pilgrims travelled...

The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events...

"“The People’s Victory is a mirror for each of us to see our own power to fight for justice and create the change we want to see in our world.” – Gavin Newsom, Lieutenant Governor of California In 1996, a small group of Americans from all walks of life banded together to create...