Alex Simonson: 1 book
Marketing Aesthetics
The Strategic Management of Brands, Identity, and Image
Language: English
Release Date: August 30, 1997
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?
Bernd Schmitt and Alex...
