Alexander Schuhmacher: 2 books
Value Creation in the Pharmaceutical Industry
The Critical Path to Innovation
Language: English
Release Date: January 12, 2016
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation.
A team of editors and authors with extensive experience in academia and industry and at some of the most...
Leading Pharmaceutical Innovation
How to Win the Life Science Race
Language: English
Release Date: May 10, 2018
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based...